Where Did Aussies Head For Euro Summer? Snapchat Spills…

So, you quietly muted your friends’ Insta-stories featuring Aperol Spritz in Sorrento – while you silently shivered your way through Winter – (us, jealous?). But, are still secretly curious where everyone spent their Euro Summer then Snapchat Snap Map is here to reveal all …

What is Snapchat Snap Map?

Snap Map’s heat map is a colourful geographical guide that reveals the hottest destinations based on the volume of Snapchat posts. The system highlights areas with a high concentration of snaps using splashes of blue, yellow, orange, and red. And, creating a dynamic visual of travel trends as a result. This year, young Aussies and other savvy travellers ventured beyond the classic tourist traps, discovering and sharing their love for lesser-known yet equally breathtaking locales.

Valencia, Spain

In Spain, Valencia has emerged as a top destination for Aussies seeking both culture and culinary delights. Known for its stunning historical architecture and vibrant street life, Valencia offers a delightful mix of old and new. Visitors are flocking to the city to admire landmarks like the City of Arts and Sciences. And, to indulge in authentic paella, a local specialty. The city’s blend of historical charm and modern vibrancy is clearly resonating with the Snapchat community – making it a must-see destination for this summer.

St. Julian’s, Malta

Moving across the Mediterranean, St. Julian’s in Malta is capturing the imaginations of young travellers with its picturesque coastal views. Nestled along the crystal-clear waters of the Mediterranean Sea, this charming town provides an ideal backdrop for anyone looking to escape the hustle and bustle of more crowded spots. The scenic beauty and relaxed atmosphere of St. Julian’s have made it a favourite for those looking to share their sun-soaked experiences on social media.

Azores, Portugal

The Azores, an archipelago located in the mid-Atlantic, offers a unique escape with its lush green landscapes and volcanic terrain. This destination stands out for its natural beauty, including vibrant green fields and stunning crater lakes. The Azores’ remote and untouched charm is a hit among those looking for an off-the-beaten-path adventure. And it’s easy to see why these stunning coastlines are literally making waves on Snapchat.

Beyond Europe, Global Getaways

Not all the hot spots are in Europe. Snapchat’s heat map also highlights several intriguing destinations outside the continent. Marrakesh, Morocco, offers a rich tapestry of culture and history with its bustling markets and vibrant architecture. Noumea, New Caledonia, provides a tropical paradise with its beautiful beaches and crystal-clear waters. Meanwhile, Santa Cruz in Bolivia attracts adventurers with its unique landscapes and cultural experiences. These diverse destinations show that young Aussies are not just sticking to traditional European destinations but are exploring various corners of the globe.

Snapchat’s role in travel planning and inspiration cannot be understated. With features like the heat map, spotlight, and lenses, Snapchat provides a unique way for users to explore potential destinations. According to Snap Star, Maria Perez, “My audience is obsessed with my travel Snaps. I love watching their replies roll in and hearing about the places they’ve visited. Snapchat allows me to connect authentically with my audience and inspire their own adventures.”

Varshini Satish, Talent Partnerships Lead at Snap Inc., echoes this sentiment: “From local Spanish towns to remote Portuguese islands, Snapchatters really know how to highlight the must-see destinations across the world and put them on the map…literally! We’re excited to see which destinations will be uncovered this year.”