Dear DIY renovators – your dream home makeover just got a whole lot easier, with the launch of Studio Online, an online platform that’s putting luxury interior design at your paint-stained fingertips.
Created by Studio Belle, this new digital offering connects DIY renovators with top Australian designers through one-hour virtual consultations. Whether you’re choosing paint colours, rethinking your kitchen layout, or stuck in a Pinterest spiral, expert advice is now just a click away. No more guesswork, no more costly mistakes – just a little extra confidence before you dive in.
The designer brings DIY to your home decor
The star behind the start up is Sarah Comerford, founder and CEO of Studio Belle. Her path to interior design wasn’t exactly conventional – she once managed special events for The Wiggles before stepping into the construction industry after becoming a mum. Years spent on job sites, working alongside builders and architects, shaped her practical, hands-on approach to design. Today, she’s the creative force behind homes for high-profile clients, from CEOs to celebrities. But with Studio Online, she’s making design expertise accessible to everyone – whether you’re a first-time homeowner, a weekend warrior, or a seasoned renovator.
How Studio Online works
Renovating can be overwhelming. Between endless Pinterest boards, YouTube tutorials, and well-meaning advice from friends who lied between their teeth and told you you could easily paint your kitchen an afternoon, it’s easy to feel stuck. That’s where Studio Online comes in. A one-hour consultation with an experienced designer can help you fine-tune your vision, avoid common pitfalls, and make sure your space works just as well as it looks. Need a second opinion on a tricky floor plan? Not sure if your tile choice will stand the test of time? You can book a session as you need – no long-term commitment required.
The platform also harnesses cutting-edge technology, using 3D rendering and mood boards to bring your vision to life in minutes. Think of it as a design health check – a quick but powerful way to get expert validation before you start making major (and often expensive) decisions.
The data on DIY design
Australia’s love affair with DIY is undeniable. Our DIY & Hardware Store market is booming, expected to hit a staggering A$32.87 billion in 2025. But, while we’re all for a good Bunnings run, there’s a reason why interior designers spend years perfecting their craft. The reality is, even the most passionate DIYer can benefit from expert input to avoid common pitfalls (hello, regrettable tile choices) and ensure a polished end result.
With Studio Online, you get the best of both worlds – the thrill of taking charge of your own project, with the safety net of expert advice when you need it. Whether it’s styling a single room or tackling a full home reno, this is DIY with a professional edge.
While Studio Online is making luxury design more accessible than ever, Studio Belle remains dedicated to its high-end clientele, with an expanded team supporting large-scale projects. But the message is clear – interior design is no longer just for the elite. Whether you’re a budding home stylist or a hardcore renovator, expert design is now within reach.
So, if you’ve been dreaming of a home refresh but weren’t sure where to start, consider this your sign. The future of interior design is here, and it’s never been easier to bring your vision to life.
Ready to get started? Head over to Studio Online and book your first DIY home decor session (with a designer touch) today
