Swarovski’s new Valentine’s Day Collection celebrates diversity with the Creative Director Nathalie Colin saying “Swarovski is proud to speak up for diversity and all expressions of love.”
Nathalie adds: “Every piece is infused with messages of diversity and freedom to love that are very important to me – and to everyone.”
A New Expression of its BrillianceForAll concept, Valentine’s Day campaign portrays real life couples, starring the queen of fashion influencers Chiara Ferragni and her fiancé Fedez, models Ruth Bell and Veronika Krajplova, Malaika Firth and Nate Gill, Kim Willecke and Sean Dubberke.
As for brand ambassador Karlie Kloss, she is captured with Spanish male model Andres Velenconso as a continuation of their campaign duo initiated since Valentine’s 2017.
Shot in New York, the campaign embodies the daring spirit of Swarovski, while emphasising its belief that brilliance is for everyone, as these multifaceted couples prove with style.
Valentine’s iconic, the heart is brilliantly refreshed this season with the new Lovely range. Illuminated with pavé crystal, the open-heart designs are cute tokens of affection that can be elevated to a cool edge when paired with other pieces like the simple Attract chokers, which feature brilliant dangling Zirconia droplets. The combo ensures a feminine yet contemporary look.