Tamagotchi On: A Cute Virtual Reality Pet for Your Pocket

By Emma Crameri Emma Crameri has been verified by Muck Rack's editorial team
on 24 March 2021

Tamagotchi has quietly been making a come back as previous fans are now buying a pocket-sized virtual reality pet for their children.

Tamagotchi On

The Tamagotchi On model aims to teach children the responsibility of caring for a pet. You can take your pet to a restaurant, shop in different lands, go to the bathroom, eat at home, make friends, play games and travel.

Your virtual reality pet can interact with millions of different characters. The digital screens are full colour, and you don’t need internet access. You can connect to the dedicated app.

“The new experiences and social connections raises the fun-factor and provides users with endless hours of entertainment,” said Tara Badie, Bandai America Marketing Director. “We wanted to keep aspects of the original Tamagotchi gameplay but make it more relevant for today’s users by adding a colored-digital screen, new ways to connect and millions of different characters.”

“Through research, we’ve learned that 67% of users play their Tamagotchi On device with a friend and that 96% of all Tamagotchi users love the device so much that they’d likely purchase a new version,” said Tara Badie.

Image Credit: Bandai.

The Tamagotchi On comes in three styles: Fairy, Magic and the latest theme, Wonder Garden. The available colors are pink and blue (Fairy) purple and green (Magic) and lavender and turquoise (Wonder Garden).

Tamagotchi Collaborations

Look out for the highly collectable Hello Kitty and Pac-Man Tamagotchi collaborations.

To commemorate Pac-Man’s 40th birthday celebration, Bandai launched a special edition device. The Pac-Man Tamagotchi allows you to raise and nurture your Tamagotchi character with the help of Pac-Man, while iconic features.

“Tamagotchi has been an incredible brand for Bandai America for over two decades and we’ve had many collaborations within that time period.” said Tara Badie, Bandai America Marketing Senior Director. “Like Tamagotchi, Hello Kitty is a universally loved brand and we can’t wait to see the fans reactions!”

“For generations, Hello Kitty has connected with people through friendship,” said Susan Tran, Director of Brand Marketing at Sanrio, Inc. “We’re so excited to partner with Bandai America on the portable Tamagotchi that will offer fans a fun and interactive way to connect with their friend Hello Kitty throughout the day.”

Image Credit: Bandai.

Suggested age range: 6 to 12 years old

Tamagotchi is the ideal on-the-go entertainment that allows you to carry your virtual reality pet in your pocket or bag.

For more information, please visit www.tamagotchi.com

Download the Tamagotchi app for App Store and Google Play.

Tamagotchi is available to purchase from Target, EB Games, Amazon, GameStop, Walmart, Best Buy, Entertainment Earth and Urban Outfitters.

About Bandai America Incorporated

Bandai develops engaging, quality toys that capture children’s imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today. The Bandai America brand family includes PAC-MAN, Dragon Ball, Pretty Pixels, DIGIMON and Tamagotchi, among other boys, girls, preschool, and hobby product lines. Bandai America Incorporated is a subsidiary of BANDAI NAMCO Holdings USA Inc., an entity that resulted from the integration of Bandai Co. Ltd. and Namco Ltd. of Japan.  www.Bandai.com.
Image Credits: Bandai. WiZ. Tamagotchi


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