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Women Love Tech
Home Lifestyle Beauty & Fashion

The Evolution of Running Shoes: From Plimsolls to ASICS’ GEL-NIMBUS 27

Robyn Foyster by Robyn Foyster
25 February 2025
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Gone are the days when runners had to make do with basic white plimsolls, offering minimal cushioning and support. The evolution of running shoes has been nothing short of extraordinary, culminating in advanced footwear like the ASICS GEL-NIMBUS 27, which exemplifies the pinnacle of technological innovation in sportswear.

In the early 20th century, athletes relied on simple plimsolls, which were essentially canvas shoes with rubber soles. While they provided some grip and flexibility, they lacked the essential features needed to support serious runners, both in terms of comfort and performance. These rudimentary shoes offered little protection against impact, often leading to discomfort and injury during prolonged use.

Fast forward to the present day, and the advancements in running shoe technology are staggering. The GEL-NIMBUS 27 shoe, for instance, incorporates several state-of-the-art features designed to elevate the running experience. With an additional 2mm of FF BLAST PLUS ECO cushioning underfoot, made from approximately 24% bio-based content, these shoes provide enhanced softness without increasing weight. This breakthrough in midsole technology ensures a plush, comfortable run that was unimaginable in the plimsoll era.

Moreover, the introduction of the Engineered Jacquard Mesh Upper in the GEL-NIMBUS 27 shoe represents a significant leap forward from the simple canvas of old. This lightweight and breathable mesh material ensures that runners’ feet stay cool and comfortable, even during the most gruelling long-distance runs.

ASICS’ signature rearfoot PureGEL technology, which is approximately 65% softer and lighter than conventional GEL technology, further enhances comfort by delivering even softer landings. The HYBRID ASICSGRIP outsole combines ASICSGRIP and AHARPLUS rubber, providing exceptional traction, softness, and durability—features that were non-existent in the basic designs of yesteryears. Here, we put the rubber to the road test.

Springiness and Support

While marketed primarily for its cloud-like comfort, I found the springiness of the shoe to be particularly solid. The responsive cushioning gave a definite bounce to my stride, and the support was impeccable, ensuring that my feet felt well-protected and stable throughout each run.

Breathable Mesh and Feminine Style

One of the standout features for me was the lightweight Engineered Jacquard Mesh Upper. This mesh allowed my feet to breathe effortlessly, keeping them cool and comfortable, even during longer runs. The shoe’s design is not just functional but stylish as well. The luminous green and white colourway is eye-catching, yet the look remains feminine and chic, perfect for making a stylish statement on your walks or runs. With an easy to pull on and off gusseted tongue, the shoes are much easier to slip on and off.

The ASICS GEL-NIMBUS 27 shoe is a fantastic addition to any runner’s wardrobe. Its combination of comfort, springiness, support, and breathable design makes it a top contender in the running shoe market. Whether you’re training for a marathon or just enjoying a casual jog like me, this shoe will make every run feel like you’re gliding on air. A definite must-have for any woman who loves tech and fitness.

The journey from basic plimsolls to the highly advanced GEL-NIMBUS 27 shoes highlights the remarkable progress in running shoe technology. Today’s runners can enjoy a combination of comfort, support, and style that far surpasses anything available in the past, making long, calming runs not only possible but truly enjoyable.

For more information, visit ASICS at here.

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Robyn Foyster

Robyn Foyster

Robyn Foyster is a multi-award-winning journalist, editor, and experienced executive who has successfully led major media flagship brands and her own flourishing tech and media businesses. As the owner and editor of the Women Love Network—which includes Women Love Tech, Women Love Wellness, and Women Love Travel—alongside The Carousel and Game Changers, Robyn is at the forefront of digital lifestyle and technology publishing.A passionate advocate for diversity and a dedicated mentor for the next generation of women in STEM, Robyn is the 2025 Winner of the Samsung IT Journalism Award for Best Corporate Content. Her impact in the industry is further recognized as a 2026 Finalist in the Samsung Lizzies IT Journalism Awards, a 2023 Women Leading Tech Champion of Change finalist, and a 2024 Small Business Awards finalist.Robyn’s expertise in the intersection of technology and education is reflected in her role consulting for Pymble Ladies' College’s STEM Academy, where she is currently developing a national STEM game for girls. A sought-after speaker, she has presented at SXSW Sydney for three consecutive years and has headlined major international events, including Intel’s 2024 Sales Conference in Vietnam and their AI Summit in Australia.Through her company AR Tech, Robyn has also pioneered mobile innovation, developing the 2019 Vivid app and the Sweep app.Voted one of B&T’s 30 Most Powerful Women In Media, Robyn previously served as the Publisher and Editor-in-Chief of Australia’s three biggest flagship magazines—The Australian Women’s Weekly, Woman’s Day, and New Idea—and was a senior executive at the Seven Network. She has also shared her industry insights as a judge for the Telstra Business Awards for eight years.

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