Raise your hand if you love scoring a designer deal, but dread the chaos of traditional warehouse sales – the long lines, the pushy crowds, the very real threat of a fellow bargain hunter breaking your toes in an attempt to grab that last neon green Bec and Bridge skirt off the rack. (Just me?) Well, breathe easy, fashion lovers, because Sydney-based fashion-tech startup Lastlook has just turned the warehouse sale experience on its head… and made it 100% online.
Launching this September, Lastlook is Australia’s first online warehouse sale platform, serving up premium Aussie brands at jaw-dropping discounts – up to 90% off – without the stress, the sweat, or the stampede. Think of it as your VIP backstage pass to all the hottest fashion drops, delivered straight to your screen. And minus the mad dash for the last pair of skinny leg jeans. (No. They are not out of style. And yes. This is a hill I will die on).
Founder Josh Lever spotted the gap instantly. “Young Australians find physical warehouse sales chaotic, messy and exclusive to those who can show up in person. We thought – why not bring the same experience online?” And honestly, with the cost-of-living squeeze making every dollar count, who wouldn’t love a fuss-free way to shop luxe labels without the sticker shock?
The platform is invite-only, curated, and perfectly in tune with Gen Z and Millennial vibes. Lastlook has already scored two huge hits – launching with Ellore, the rising star of Aussie womenswear, and most recently collabing with cult denim brand One Teaspoon. Both events offered 48-hour-only deals that had shoppers clicking “add to cart” faster than you can say “sold out.” It’s a diamond in the rough moment for every fashion hunter.
What makes Lastlook a total cool kid download isn’t just the convenience – it’s the whole experience. Forget crowded sheds and elbowing strangers; this is warehouse sale chic meets Instagram-ready ease. Every sale is limited-time, curated, and exclusive, giving that coveted “insider” energy, without ever leaving your lounge room. Bonus points – it’s more sustainable too, cutting down on the chaos, waste, and energy costs of traditional sales. Who knew saving the planet could come with a side of killer discounts?
And while women’s fashion is the current focus, Lastlook is already eyeing menswear and other categories, making it a digital playground for every style-hungry, value-conscious Aussie. It’s the ultimate fashion flex – look luxe, spend less.
If you’re ready to upgrade your sale-shopping game, it’s time to join the waitlist. Lastlook isn’t just reinventing warehouse sales – it’s giving them a full glow-up for the digital generation. Exclusive, effortless, and utterly irresistible, it’s proof you can have style, sustainability, and savings all in one sleek online package, that makes your wallet and wardrobe very happy. Follow the buzz on Instagram at @shop.lastlook
