You know what it’s like. The one time you have to have something printed out at home and of course, your printer has run out of ink. It’s Murphy’s Law that this happens when there’s a deadline for a school assignment or you’re printing something for work which has to be done right now.
Hewlett Packard (HP) today launched Instant Ink in Australia – the first ink subscription service for home printing – meaning you’ll never run out of ink again. One of Australia’s most beloved chefs, Manu Feildel, has partnered with HP to celebrate Australia’s treasured family recipes thanks to hassle-free printing and Instant Ink.
To celebrate the launch of Instant Ink and preserving Australia’s family recipes, HP and Manu are calling for people to share images of their treasured family recipes on Instagram, with one lucky winner being brought to Sydney to have Manu cook their family recipe in his kitchen.
HP partnered with Australian TV personality and renowned chef, Manu Feildel, to celebrate how much we love to cook and of course – we need to print recipes!
Feildel says he personally understands the pressure of cooking without a printed recipe – and as a father, business owner and passionate home-cook, he knows the frustration of running out of ink at crucial moments all too well!
To celebrate the launch of Instant Ink and preserving Australia’s family recipes, HP and Manu are calling for Australians to share images of their treasured family recipes. Each upload should tag @hpaustralia and @manufeildelofficial with #familyinkgredients #HPAustralia, and share why they would like to have Manu cook their family favourite recipe.
Each submission will have the chance to win weekly Instant Ink giveaways, with one lucky winner being brought to Sydney to have Manu cook their family recipe in his kitchen.
Designed with the Planet in Mind
With nine million subscribers worldwide already, Instant Ink allows users to have an uninterrupted workflow while keeping the planet top of mind.
This is because Instant Ink helps promote closed loop cartridge recycling by using HP’s Forest First program. When you subscribe to the service, satchels for empty cartridges are delivered to your door when cartridges need to be disposed of, ensuring that recycling is easier and accessible.
As part of HP’s Planet Partners, HP works with Close the Loop and Planet Ark to repurpose your used ink cartridges and save them from going to landfill.
Family Ink-Gredients
With more people working and learning from home amid the pandemic, at-home printing has seen a resurgence. But it’s not just in working and learning that printing plays a role in our lives, with recipes being one of Australia’s favourite things to print.
To launch Instant Ink in Australia, HP has partnered with beloved Australian TV personality and renowned chef Manu Feildel to celebrate Australia’s treasured family recipes thanks to hassle-free printing and Instant Ink.
Manu personally understands the pressure of cooking without a printed recipe, and as a father, business owner and passionate home-cook, he knows the frustration of running out of ink at crucial moments all too well!
To celebrate the launch of Instant Ink and preserving Australia’s family recipes, HP and Manu are calling for Australians to share images of their treasured family recipes. Each upload should tag @hpaustralia and @manufeildelofficial with #familyinkgredients #HPAustralia, and share why they would like to have Manu cook their family favourite recipe.
Each submission will have the chance to win weekly Instant Ink giveaways, with one lucky winner being brought to Sydney to have Manu cook their family recipe in his kitchen.
With HP Instant Ink, the frustrations of at-home printing are gone. If you subscribe to the service HP offers:
- The convenience of HP ink arriving directly to your front door, before you’ve run out – you’ll never have to go to the store and remember what kind of printer you have again.
- A flexible pricing model based on the number of pages you print at home – if you print less, you pay less.
- High-volume cartridges, which last longer and allow you to go longer between having to replace your printer’s ink.
- A new, seamless recycling program which lets you return used cartridges via the post – making it easier than ever to make sure your e-waste is makes it into the recycling ecosystem.
How HP Instant Ink works:
- HP Instant Ink is paired with the HP Smart App and Instant Ink notifies HP when your printer is running low and automatically ships the ink you need to your door.
- HP is offering all users a free two-month trial of Instant Ink upon sign up, as they consider moving onto a flexible monthly plan. Plans start quite low and range upwards. HP says subscribers can save up to 50 per cent on ink costs.
- To celebrate the launch of Instant Ink in Australia, HP is launching a social media competition giving Australians the chance to try the subscription service and to have their favourite family recipe cooked for them by the chef, Manu Feildel, best known for being one of the judges on the television show, My Kitchen Rules.
More about HP Instant Ink
Paul Gracey, Director of Printing Systems, HP Australia and New Zealand, says: “Our home and office needs are continuing to change as we embrace hybrid working and learning – and this is seeing a surge in the demand for printing at home. Instant Ink means we’ll no longer experience the dreaded ‘ink emergencies,’ with ink delivered straight to our doors well before running out. Instant Ink is bringing a level of flexibility never seen in printing, and we’re proud to bring this to Australia”.
Users can check if their HP printer is eligible and sign up for Instant Ink by visiting here. All Australians are offered a free two-month trial when they buy a new printer and sign up out of box, or visit the site and sign up their existing printer.
Once a subscription is activated, HP’s smart technology will anticipate when a replenishment delivery is needed. Some Instant Ink deliveries will also include a recycling satchel for empty cartridges, timed for when cartridges need to be disposed of so this makes it easier to recycle.
To find out more about HP’s Instant Ink in Australia, visit here.
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