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It was both a colourful and eventful year for Instagram with incredible moments captured and amazing communities gaining attention locally and globally. Some would say the defining moment came when Instagram started to hide instagram posters’ likes.
Hidden likes on Instagram was first announced the “test” that would hide public like counts on all Instagram posts.
Instagram likes first disappeared in Canada last May, and then expanded to other countries, including us here in Australia, as well as Brazil, Ireland, Italy, Japan, and New Zealand and more recently the United States. There was a mixed reaction all round with many questioning how it would impact both influencers and businesses.
Basically, like counts are private. For some this was received well because it takes the competitiveness out of sharing posts and for others, they prefer everyone seeing how much attention their posts got.
Special Moments were far and wide, just take a look at these below:
Aussie Geotags That Are Trending for 2020
Following the release of the first A-Z of Instagram in 2019 where Lake Tyrell in Victoria was highlighted as an emerging geotag. Plenty of scenic destinations have now become tourist attractions after they’ve started trending.
Travel is the #1 interest for Australians on Instagram, and with the below list it’s evident that regional Australia is a top priority for adventurers and travellers from across the country.
Here are some of the destinations that grabbed our attention over the recent months.
“The instagrammability of a location is playing an increasingly important role in the decision making process of many tourists and growing numbers of places across Australia are reaping the rewards,” said Tourism Australia Chief Marketing Officer Susan Coghill.
“Importantly, many of these lesser known locations are based in regional locations where increased tourism can have a big impact on the local economy.”
Inspiring Aussie Creators
Instagram recognised ten Australian creators for their exceptional creativity and inspiration on the platform over the past year.
From beauty to music to activism, these ten creators use Instagram for vastly different reasons, but were all celebrated for their impact on the Australian Instagram community across 2019.
The creators recognised include: