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What Defined Aussie Instagram Posts In 2019

Rowi Singh
Rowi Singh

It was both a colourful and eventful year for Instagram with incredible moments captured and amazing communities gaining attention locally and globally. Some would say the defining moment came when Instagram started to hide instagram posters’ likes.

Hidden likes on Instagram was first announced the “test” that would hide public like counts on all Instagram posts.

Instagram likes first disappeared in Canada last May, and then expanded to other countries, including us here in Australia, as well as Brazil, Ireland, Italy, Japan, and New Zealand and more recently the United States. There was a mixed reaction all round with many questioning how it would impact both influencers and businesses.

Basically, like counts are private. For some this was received well because it takes the competitiveness out of sharing posts and for others, they prefer everyone seeing how much attention their posts got.

Buy from the bush
@Buyfromthebush was one amazing account and campaign that began on Instagram and helped our farmers and rural community

Special Moments were far and wide, just take a look at these below:

  • @calltimeformelanoma launches on Instagram and saves lives by encouraging skin-checks for women around Australia. 
  • Will “Egg Boy” Connelly turned one viral moment into an Instagram account raising awareness and funds for causes worldwide.
  • Aussies share an outpouring of emotion and support for our Kiwi neighbours after the Christchurch attacks, with many sharing one powerful illustration on Instagram from a Queensland artist.
  • One photo of @taylaharris turns into a powerful statement against harassment.
  • Politicians share the behind-the-scenes of the Federal Election, including one victorious moment from @scottmorrisonmp
  • @yiayianextdoor makes headlines around Australia for the heart-warming story their account shares.
  • @tonesandi share a career-making performance at Splendour In The Grass
  • Michael Yunupingu opens Garma Festival with a powerful address and image echoing around the country.
  • @kumokumo_au brings soufflé pancakes to Australia
  • @schoolstrikeforclimate use Instagram to coordinate rallies around Australia to share their voices.
  • @buyfromthebush launches their account and captures the country’s attention, growing to nearly 150K followers in less than two months.
Rowi Singh
Australian-born Indian instagrammer @RowiSingh

Aussie Geotags That Are Trending for 2020

Following the release of the first A-Z of Instagram in 2019 where Lake Tyrell in Victoria was highlighted as an emerging geotag. Plenty of scenic destinations have now become tourist attractions after they’ve started trending.

Instagram Tests a new feature

Travel is the #1 interest for Australians on Instagram, and with the below list it’s evident that regional Australia is a top priority for adventurers and travellers from across the country. 

Here are some of the destinations that grabbed our attention over the recent months.

  • Cape Hillsborough, QLD 
  • Injidup Natural Spa, NT
  • Maria Island, TAS
  • Bunda Cliffs, SA
  • Lake McKenzie, QLD
  • Crawley Edge Boatshed, WA
  • Little Blue Lake, TAS

“The instagrammability of a location is playing an increasingly important role in the decision making process of many tourists and growing numbers of places across Australia are reaping the rewards,” said Tourism Australia Chief Marketing Officer Susan Coghill.

“Importantly, many of these lesser known locations are based in regional locations where increased tourism can have a big impact on the local economy.”

Inspiring Aussie Creators

Instagram recognised ten Australian creators for their exceptional creativity and inspiration on the platform over the past year.

@Cubsport – the talented Brisbane band excelled in 2019

From beauty to music to activism, these ten creators use Instagram for vastly different reasons, but were all celebrated for their impact on the Australian Instagram community across 2019.

Will Connolly aka Eggboy
Will Connolly aka Eggboy

The creators recognised include:

Robyn Foyster

Written by Robyn Foyster

Robyn Foyster is an award-winning journalist and former Editor-In-Chief of The Australian Women's Weekly. She is also the owner and publisher of Women Love Tech, Game Changers and The Carousel. Robyn is the owner and founder of a tech business called AR tech, where she helped create the world's first AR community shopping app called Sweep and her team produced the 2018 Vivid app. She is a speaker and a judge of the Telstra Business Awards and Mumbrella Awards. Robyn is passionate about supporting women in STEM.


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