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Why AI Needs Its Own Ida Tarbell — And How You Could Be Next

Robyn Foyster by Robyn Foyster
23 July 2026
Ida Tarbell
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In 1902, a journalist named Ida Tarbell began publishing a series of articles that would eventually dismantle the most powerful monopoly in America. Her 19-part investigation into Standard Oil didn’t just expose John D. Rockefeller’s business practices — it changed the law, changed the industry, and proved that rigorous, patient reporting could hold even the most untouchable corporations to account.

More than a century later, we’re facing a moment that feels strikingly familiar. A handful of companies — OpenAI, Anthropic, Google DeepMind, Meta, xAI — are building technology that will reshape work, warfare, healthcare, education and democracy itself. The stakes are societal-scale, on par with climate change and alarmingly potentially worse. Yet the number of journalists with the technical fluency and the resources to properly scrutinise these companies remains vanishingly small.

That’s the gap the Tarbell Center for AI Journalism exists to close. And if you’re a journalist — staff or freelance, in Australia or anywhere in the world — it wants to fund you to do it.

The case for AI accountability journalism

Here’s the uncomfortable truth about AI coverage right now: very little of it follows the money, tests the claims, or documents what actually happens when these systems enter the real world.

That’s not because journalists don’t care. It’s because AI reporting demands a rare combination of technical understanding, regulatory knowledge and investigative craft — and newsrooms, stretched thinner every year, rarely have the budget to let reporters build that expertise. I remember the days when I was an investigative journalist and was given six months to work on a project to uncover racisim when I worked on a British newspaper. The media model doesn’t work like that anymore and yet the existential threats of AI really deserves the same depth, rigour and urgency of coverage.

This is core to the Tarbell Centre’s philosophy which realises that AI coverage is vital just like any other force reshaping the world. And what is reshaping the world more than AI? I can’t think of anything more. So rather than wait for newsrooms to find the money, Tarbell funds and trains reporters.

And for those of us who care about who gets to tell these stories, this matters enormously. If the next generation of AI accountability journalists is funded and trained now, there is a genuine opportunity for more women to be among them — asking the questions, breaking the stories, and shaping how the world understands this technology. And that’s important that we have more AI accountability seen through the lens of diversity.

What’s on offer

1. Tarbell Reporting Grants: $1,000 to $20,000 USD

The most accessible entry point. These grants fund original, forward-looking AI reporting by freelancers, staff reporters and investigative teams alike. Funding can cover reporting costs across written and multimedia formats, and applicants can submit up to three pitches.

Recent rounds have sought stories across six focus areas, including accountability reporting on frontier AI companies, AI policy, explainers, AI in governments and militaries, labour impacts, and AI developments in China. You don’t need a publication locked in when you apply — though you’ll need a letter of interest from an editor before funding is released.

Crucially, applications are judged by an independent panel of experienced journalists, and grantees retain complete editorial autonomy. Donours have no involvement in story content — ever.

The most recent grants round closed on 12 July, but new rounds open regularly. Bookmark the page and register your interest now so you’re ready for the next one: Apply and learn more: tarbellcenter.org/grants

2. The Tarbell Fellowship: a 12-month career pipeline

The flagship program, and a genuinely transformative one for early- and mid-career reporters. Fellows receive:

  • A 10-week intensive training in AI fundamentals, governance, risk assessment and technical reporting
  • A fully funded weeklong summit in the San Francisco Bay Area, networking with leading AI researchers, policy experts and editors
  • A nine-month placement inside a tier-1 newsroom — past hosts include The Guardian, Bloomberg, TIME, MIT Technology Review, NBC News and The Verge
  • A stipend of USD $60,000–$80,000 for early-career fellows, and $90,000–$110,000 for senior fellows

The 2026 cohort is already underway, running through to May 2027 — which means the next application window is the one to watch. Sign up for updates so you don’t miss it: Details and updates: tarbellcenter.org/fellowship

3. Senior Residencies: for veteran reporters and editors

For experienced journalists ready to go deep, the Center offers 6–12 months of dedicated funding — stipends of USD $80,000-plus — to build specialised AI expertise and execute long-form investigative projects. If you’ve spent decades honing your craft and want to bring it to bear on the defining story of this era, this is your avenue. More information: tarbellcenter.org

Independence, baked in

For any journalist weighing up philanthropically funded programs, the obvious question is: who’s paying, and what do they want?

Tarbell has answered this more transparently than most. Its primary funding comes from philanthropic entities focused on technology governance, such as Coefficient Giving (formerly Open Philanthropy). Partner newsrooms and fellows retain 100 per cent control over pitch selection, framing and publication. And in a detail I find genuinely reassuring, Tarbell staff and fellows are restricted from holding individual stock in pure-play AI or semiconductor companies — removing financial bias at the source.

The Centre also publishes Transformer, its in-house newsletter tracking shifts in AI policy, safety and industry developments — worth subscribing to whether or not you apply.

The bottom line

Ida Tarbell didn’t take down Standard Oil in a single scoop. It took years of funded, patient, expert reporting. The AI story is really no different — and the journalists who build that expertise now will be the ones writing the defining investigations of the next decade.

If that sounds like you, don’t wait for the next round to open before you start preparing your pitch. Head to tarbellcenter.org, sign up for updates, and start sharpening your questions.

The technology isn’t waiting. Neither should journalists.

More about Ida Tarbell

Ida Minerva Tarbell (1857–1944) was one of the most influential investigative journalists in history — and a woman who broke every convention of her era to become so.

Born in a log cabin in Pennsylvania’s oil region, Tarbell watched her father’s small oil business crushed by the ruthless tactics of John D. Rockefeller’s Standard Oil. She was the only woman in her graduating class at Allegheny College in 1880, at a time when higher education for women was rare, and went on to forge a career in journalism in Paris and New York when newsrooms were almost exclusively male.

As a writer for McClure’s Magazine, Tarbell spent years meticulously documenting Standard Oil’s secret rebates, predatory pricing and railroad collusion. Her 19-part series, published from 1902 and later released as the book The History of Standard Oil Company (1904), was a masterclass in evidence-based reporting — built not on rumour but on court records, company documents and hundreds of interviews.

The impact was seismic. Her work galvanised public opinion, fuelled antitrust action, and contributed to the landmark 1911 US Supreme Court decision that broke Standard Oil into 34 separate companies. President Theodore Roosevelt coined the term “muckrakers” partly in response to journalists like Tarbell — a label she disliked, preferring to see herself simply as a historian committed to the facts.

Tarbell’s legacy endures as proof that patient, forensic journalism can hold the most powerful corporations on earth to account. In 2000, The History of Standard Oil Company was ranked fifth on a list of the top 100 works of 20th-century American journalism. More than a century on, her name remains a byword for the kind of fearless, rigorous reporting the AI era now demands.

Tags: AIAI AccountabilityIda Tarbell
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Robyn Foyster

Robyn Foyster

Robyn Foyster is a multi-award-winning tech entrepreneur, journalist, and owner of the Women Love Network, which publishes Women Love Tech, Women Love Wellness, and Women Love Travel. A passionate advocate for diversity in STEM, Robyn won the 2025 Samsung IT Journalism Award for Best Corporate Content and is a 2026 Finalist in the Samsung Lizzies. She actively mentors the next generation of women in tech. As a mobile innovation pioneer through AR Tech, she developed the 2019 Vivid app. A sought-after speaker, Robyn has presented at SXSW Sydney for three consecutive years and headlined Intel’s AI Summit. Voted one of B&T’s 30 Most Powerful Women In Media, she previously served as Editor-in-Chief of The Australian Women’s Weekly.

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