From Kylie Jenner, Rihanna, Drew Barrymore, Paris Hilton to Gwyneth Paltrow, check out the stars to follow now on TikTok and see why they have built up such an ardent following.
For every celebrity beauty brand, there’s a celebrity beauty TikTok. But which are worth following? We rounded up the top five celebrity beauty TikTok accounts for an entertaining and beautifying, scroll.
Goop, Gwenyth Paltrow, @goop
Gwenyth Paltrow’s brand Goop is notorious for its left of field wellness products (Yoni egg anyone?). But the Goop team don’t take themselves too seriously on social. Paltrow’s team share plenty of bougie beauty hacks, and occasional goofy contributions from their founder – but we love the behind-the-scenes peek at life working in the biggest beauty startup in the world. From “community managing during a vagina scented candle launch” to enjoying a work party before realising you haven’t created any content the girls at Goop are refreshingly honest, and hilarious, about the work that goes on behind the scenes in beauty.
Paris Hilton, @parishilton
Paris Hilton’s skincare line ProD. NA has a pretty quiet presence on social – but that’s because founder Paris Hilton is the brand. The star serves enough personality for all of of the 19 product lines (spanning fashion, makeup and homewares) on her personal TikTok. From hilarious posts promoting mask-wearing (turns out you can still say “That’s hot” through a cloth mask) to videos of her and previous bestie Kim Kardashian reminiscing about early 000s beauty – her TikTok is wild beauty and a style ride you won’t want to hop off from.
Kylie Cosmetics, Kylie Jenner @kyliecosmetics
Want some serious beauty hacks? Kylie Cosmetics, Kylie Jenner’s beauty line reposts user-generated content from fans of the brand. Along with gorgeous product shots, you’ll find tutorials from real women. Whether you want to finally nail lip contouring, or figure out how to use a lip and cheek “jelly” you’ll find your answers. The Kylie Cosmetics account is fun because despite being an A-lister, she puts her fans first and lets the products speak for themselves.
Fenty Beauty, Rihanna @fentybeauty
The best place to see Rihanna’s viral product line in action is on TikTok where texture shots, fan videos and makeup tutorials from the star herself abound. This TikTok is as diverse as the brand’s mission, you’ll find everything from fan-created drag looks to back to school beauty there’s something for everyone. The best place on TikTok to learn the beauty ropes.
Flower Beauty, Drew Barrymore @flowerbeautybydrew
If you want the “beauty bestie” experience follow Drew Barrymore’s Flower Beauty account. Flower Beauty’s TikTok is full of appearances from Drew herself. Her beauty videos show her bare faced and packing away laundry, or in front of the bathroom mirror (no ring light in sight) as she slaps on foundation. Drew feels like your super busy friend who still makes time to share her beauty (and life) tips with you.