Online retail giant Amazon finally launched here in Australia in a move which is set to shake up Australia’s $165 billion retail sector.
And, it was the most successful first day orders than for any other launch day in Amazon history. Tens of thousands of customers visited the website during the first 24 hours placing orders across all 23 categories.
“We are thankful to Australian customers for making this a landmark day in Amazon history,” said Rocco Braeuniger, Country Manager of Amazon Australia.
“From early in the day, we experienced visitor numbers that far exceeded our expectations.
“Yesterday was day one for our retail offering in Australia. We will be working hard today and in the long term to continue to enhance our offering and to provide customers with an ever-increasing selection of products at low prices.”
Opinion makers say many retailers are still underprepared for the effects Amazon will have on them and others say it’s not all doom and gloom and retailers should leverage new opportunities available to them.
Initally, it was speculated that the Seattle based company would launch to coincide with the US Black Friday day but instead the site launched overnight in time for the Christmas shopping period.
Bargains already available on Amazon’s new Australian website include a Nintendo Switch console for $399 (RRP $469), and the PlayStation 4 video game FIFA 18 for $40 (RRP $100).
Amazon’s digital books Kindle store and streaming service Prime have been available for some time in Australia but as of today the first time physical products are available from Amazon locally.
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