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Amazon Boss Describes Australian Launch As A “Landmark In Amazon History”

Robyn Foyster by Robyn Foyster
3 April 2021
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Online retail giant Amazon finally launched here in Australia in a move which is set to shake up Australia’s $165 billion retail sector.

And, it was the most successful first day orders than for any other launch day in Amazon history. Tens of thousands of customers visited the website during the first 24 hours placing orders across all 23 categories.

 “We are thankful to Australian customers for making this a landmark day in Amazon history,” said Rocco Braeuniger, Country Manager of Amazon Australia.

“From early in the day, we experienced visitor numbers that far exceeded our expectations.

“Yesterday was day one for our retail offering in Australia. We will be working hard today and in the long term to continue to enhance our offering and to provide customers with an ever-increasing selection of products at low prices.”

Opinion makers say many retailers are still underprepared for the effects Amazon will have on them and others say it’s not all doom and gloom and retailers should leverage new opportunities available to them.
Jeff Bezos, Amazon CEO

Click here to read: A Day in the Life of Amazon CEO Jeff Bezos

Initally, it was speculated that the Seattle based company would launch to coincide with the US Black Friday day but instead the site launched overnight in time for the Christmas shopping period.

Bargains already available on Amazon’s new Australian website include a Nintendo Switch console for $399 (RRP $469), and the PlayStation 4 video game FIFA 18 for $40 (RRP $100).

Amazon’s digital books Kindle store and streaming service Prime have been available for some time in Australia but as of today the first time physical products are available from Amazon locally.

For more stories on Amazon, click here 

Tags: Amazon
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Robyn Foyster

Robyn Foyster

Robyn Foyster is a multi-award-winning journalist, editor, and experienced executive who has successfully led major media flagship brands and her own flourishing tech and media businesses. As the owner and editor of the Women Love Network—which includes Women Love Tech, Women Love Wellness, and Women Love Travel—alongside The Carousel and Game Changers, Robyn is at the forefront of digital lifestyle and technology publishing.A passionate advocate for diversity and a dedicated mentor for the next generation of women in STEM, Robyn is the 2025 Winner of the Samsung IT Journalism Award for Best Corporate Content. Her impact in the industry is further recognized as a 2026 Finalist in the Samsung Lizzies IT Journalism Awards, a 2023 Women Leading Tech Champion of Change finalist, and a 2024 Small Business Awards finalist.Robyn’s expertise in the intersection of technology and education is reflected in her role consulting for Pymble Ladies' College’s STEM Academy, where she is currently developing a national STEM game for girls. A sought-after speaker, she has presented at SXSW Sydney for three consecutive years and has headlined major international events, including Intel’s 2024 Sales Conference in Vietnam and their AI Summit in Australia.Through her company AR Tech, Robyn has also pioneered mobile innovation, developing the 2019 Vivid app and the Sweep app.Voted one of B&T’s 30 Most Powerful Women In Media, Robyn previously served as the Publisher and Editor-in-Chief of Australia’s three biggest flagship magazines—The Australian Women’s Weekly, Woman’s Day, and New Idea—and was a senior executive at the Seven Network. She has also shared her industry insights as a judge for the Telstra Business Awards for eight years.

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