Australia Most Popular Lifestyle Technology Blog

By Frederique Bros
on 7 September 2014

Women Love Tech is becoming Australia’ most popular lifestyle technology blog, a trusted voice uncovering the best in technology for women. The mini-survey I ran last week just confirmed it. In the beginning, I was a bit nervous as I didn’t know how many people will take the time to answer it, maybe 100 or 200? Fact, over 1200 people kindly took the time to answer Women Love Tech 10 questions! Wow, I am so overwhelmed with this result. You are truly amazing women in technology and I am very honoured you read and love the blog. 

A Big Thank You

I would like to thank you SO MUCH for doing this survey. It truly helped me to understand who you are, where you live, what you love and what you expect from the blog. I almost regret it was anonymous because many of your comments were so lovely! I truly hear you loud and clear, and I can feel the love, so again thank you so much!

Now let’s see a bit in detail, who are Women Love Tech readers

Because of the blog called Women Love Tech, I knew I had a majority of female readers and guess what? 93% of you are female, yeah! go, girls! And thank you to the 7% of males reading the blog, I’m glad you are here too. I mean it 🙂

I thought my readership was young and actually, it turns out the highest range is between 30 to 49 years old – which is fantastic because I am myself in this age category. I won’t talk about your household income which is quite high but I can say 70% of you are employed full-time or part-time, lucky we live in Australia.

To finish on the demography, 70% of you live in Australia with a majority in NSW, 15% in the United States, 6% in Europe, 6% in Asia and 3% other – thank you to the people who left a comment for the other category and particularly to the man or woman who is Australian, lives somewhere in Africa and read Women Love Tech!

How do Women Love Tech readers get the news?

Well, this was also a surprise it’s consistent between the blog, the newsletter and social media, with a majority of 40% reading the blog, newsletter and social media.

Women Love Tech Boss: Oscar my sleepy French Bulldog

Your Favourite Categories

This one is really important to me to understand what do you expect from the blog, and a massive 35% said they want more gadgets and product reviews. I am going to transform myself into a gadget girl! A lot of you really love the How To’s category where I give tips for your phone, emails and passwords. I will write more for this category.

To my surprise not a lot of people like the beauty apps category or the health one! – good to know.

Lifestyle, news, travel, career, and blogger interviews are also the most popular. 

When I asked you what would you like to see more in the blog, a strong majority said technology tips, apps and blogger interviews. It will be my pleasure to help you with your technology worries. I am preparing a series of articles covering those topics so stay tuned.

Apple VS Android

Few of you ask for more Android phones and apps – and you are right to ask. I have to admit I’m a big Apple products lover and sometimes I forget about Android users – again I hear you and I will write more about Androids.

A Little Bit About Me

My name is Frederique Bros, but you can call me Freddie and yes I am a woman. For those who don’t know me at all, I’m French. This is why sometimes English in this site is not perfect but it’s definitely coming from my heart. 

Women Love Tech Next Projects

I will definitely keep you in mind your recommendations, and I will deliver more articles with gadgets, social media support and technology tips. I am planning in the next few months: redesigning the blog, creating some great technology tips videos and a couple of ebooks are on their way. Again, guys let me thank you for your support, precious readership and lovely comments! xx Freddie

Image Credit: Women Love Tech Office

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