Has The Pendulum Swung Too Far For Data-driven Marketing?
Helen Souness, RMIT Online CEO examines whether the pendulum swung too far in the case of data-driven marketing. It goes without...

Robyn Foyster is a multi-award-winning tech entrepreneur, journalist, and owner of the Women Love Network, which publishes Women Love Tech, Women Love Wellness, and Women Love Travel. A passionate advocate for diversity in STEM, Robyn won the 2025 Samsung IT Journalism Award for Best Corporate Content and is a 2026 Finalist in the Samsung Lizzies. She actively mentors the next generation of women in tech. As a mobile innovation pioneer through AR Tech, she developed the 2019 Vivid app. A sought-after speaker, Robyn has presented at SXSW Sydney for three consecutive years and headlined Intel’s AI Summit. Voted one of B&T’s 30 Most Powerful Women In Media, she previously served as Editor-in-Chief of The Australian Women’s Weekly.
Helen Souness, RMIT Online CEO examines whether the pendulum swung too far in the case of data-driven marketing. It goes without...
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