Calling Lego Fans: The New Vidiyo Range Has Cool AR Features

Emma Crameri Emma Crameri has been verified by Muck Rack's editorial team
on 25 April 2021

The Lego Vidiyo range features an augmented reality (AR) app to add music video to your children’s creations. Kids can create their own music videos, song remixes, album art and upload them to the app.

This range was designed to celebrate and expand children’s creativity through play and music. The app was developed in collaboration with Universal Music Group (UMG).

“Play and music are both universally appealing and have a fundamental impact on the development of children. With LEGO VIDIYO we can now provide a kid-safe space for children to express their playful creativity through music video making to develop these new skills” said William Thorogood, VP and Executive Producer of LEGO VIDIYO, the LEGO Group. 

“The partnership with UMG brings with it innovation on so many levels, from an exciting new music centred product and app experience to ground-breaking ways of engaging fans with the signing of L.L.A.M.A. LEGO VIDIYO has been tested with over 1,500 families across North America, Europe and Asia and the response we have seen has been incredible, with children and parents all excited to be able to bring LEGO minifigures to life in their very own unique, creative Music Videos. Now that LEGO VIDIYO is out in the wild, I’m so excited to see what the young creators of today have in store!”

Joshua Burke, VP, Strategic Marketing & Global Partnerships, Universal Music Group adds, “It’s an exciting day for LEGO VIDIYO, finally revealing the full experience and topping it with the first-ever record deal for a LEGO mini-figure. Music goes hand in hand with creativity and plays a role in a child’s development, all these new products, BeatBits and characters will inspire young people as they discover music, artists and new sounds from around the globe. While expanding their creative and technical skills and having fun – children will be learning, experimenting and expressing themselves in their very own music videos.”

The Vidiyo stage takes 5 to 10 minutes to build. The characters are eclectic and very easy to make.

Just download and then use the app to scan the scene and create music videos. Lego BeatBits can be scanned to unlock extra editing effects and AR in the video. Kids can then share their creation with the community.

I strongly recommend you check your smartphone software is compatible with the Lego Vidiyo app before purchasing:

The first release includes BeatBoxes, Bandmates and BeatBits.

The product range is aimed at kids aged 7 to 10.


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