Rihanna’s Fenty Beauty is making its return to Roblox, the global virtual playground where millions gather to play, explore and connect. This exciting re-launch (or should that be Ri-launch?) of the Fenty Beauty Experience promises an upgraded and immersive adventure that fans of Rihanna’s beauty empire won’t want to miss.
From June 25th to September 25th, 2024, users will have the opportunity to dive into an enhanced virtual world featuring Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, and the newly introduced Fenty Hair collection.
First introduced in 2023, the Fenty Beauty Experience on Roblox was a groundbreaking fusion of beauty and gaming. This Webby Award-winning virtual world immerses players in Rihanna’s beauty universe. And, even allowed them to co-create a new shade for the iconic Gloss Bomb Universal Lip Luminizer. The winning shade, ‘Major Flex,’ is now making its real-world debut, a shimmering multicoloured gunmetal hue that perfectly embodies the brand’s commitment to inclusivity and innovation.
The refreshed Fenty Beauty Experience on Roblox builds on this success with even more interactive features. Players can explore a range of Fenty products with unique abilities and varying rarities. The experience now includes Fenty Skin’s Hydra Vizor Huez Tinted Moisturizer SPF 30 and the newly launched Fenty Hair Collection, featuring The Comeback Kid Instant Damage Repair Treatment. These items are not just for show. Players can also collect, trade, and use them to unlock exclusive accessories and upgrades for their avatars.
Fans can also look forward to new weekly accessory drops. Allowing them to outfit their characters with iconic Rihanna-inspired hairstyles and other stylish gear. Whether it’s experimenting with new beauty products or trading rare items to complete their collection, the Fenty Beauty Experience offers a dynamic and engaging way to interact with Rihanna’s brand.
The Fenty Beauty Experience re-launch is not just about cosmetics – it’s about creating a space where creativity and self-expression thrive. As Rihanna herself puts it, “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform.” This philosophy is deeply woven into the fabric of the Fenty Beauty Experience. Encouraging players to explore and express themselves in new and exciting ways.
To join in on the fun, simply visit roblox.com/fentybeauty and stay tuned to @FentyBeauty for the latest updates. Don’t miss the chance to get your hands on the limited-edition ‘Major Flex’ Gloss Bomb Universal Lip Luminizer. Available exclusively online at FentyBeauty.com and Sephora.com.au.
With this re-launch, Fenty Beauty continues to push boundaries, blending the digital and physical worlds in innovative ways. And is proof that almost everything Rihanna touches turns to gold. Or, at the very least a seriously cool shade of metallic gun metal grey!
