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Think 830 billions. That’s how many apps Aussies downloaded in 2020, according to new research by Hootsuite and We Are Social.
Zoom took out the honours for the most downloaded mobile app. The other apps that stood out in the Hootsuite & We Are Social’s Digital 2021 Report were YouTube, Facebook, Facebook Messenger, Whatsapp, Twitter and Snapchat.
YouTube was Australia’s favourite social media platform, with 78.2% of Aussies using it in the past month. Facebook closely followed at 77.7%, followed by Facebook Messenger (65.4%), Instagram (55.3%), Whatsapp (38.8%), Twitter (30.2%), and Snapchat (29.3%).
Tik Tok has particularly captured everyone’s imagination with Aussie users scrolling on 16.8 hours per month, in comparison to the average Aussie Netflix user, who watches on average only 5.3 hours per month.
“Even though the lockdown period in Australia was shorter than in most other countries, this report shows how much of an impact COVID-19 had on our digital life and the way we socialise, get our entertainment fix, and shop, among many other things,” says Suzie Shaw, managing director at We Are Social Sydney.
“New social platforms, like TikTok, are growing exponentially, and social gaming is proving to be a prominent presence in the digital diet of most Australians, representing a unique and broadly untapped opportunity for many brands. It’s never been more important for marketers to understand online and social media cultures in order to reach and engage people in a meaningful way.”