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Welcome to Women Love Tech – an award-winning lifestyle technology site. Women Love Tech is passionate about supporting women in STEM. Making technology accessible for everyone by providing great tips, news, reviews, amazing apps & cool gadgets!

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Guess How Many Apps We Downloaded In 2020? Think In The Billions

Robyn Foyster Editor
Published on February 09, 2021
Guess How Many Apps We Downloaded In 2020? Think In The Billions
#Apps

Think 830 billions. That’s how many apps Aussies downloaded in 2020, according to new research by Hootsuite and We Are Social.

tiktok

Zoom took out the honours for the most downloaded mobile app. The other apps that stood out in the Hootsuite & We Are Social’s Digital 2021 Report were YouTube, Facebook, Facebook Messenger, Whatsapp, Twitter and Snapchat. 

YouTube was Australia’s favourite social media platform, with 78.2% of Aussies using it in the past month. Facebook closely followed at 77.7%, followed by Facebook Messenger (65.4%), Instagram (55.3%), Whatsapp (38.8%), Twitter (30.2%), and Snapchat (29.3%).

snapchat

Tik Tok has particularly captured everyone’s imagination with Aussie users scrolling on 16.8 hours per month, in comparison to the average Aussie Netflix user, who watches on average only 5.3 hours per month.

“Even though the lockdown period in Australia was shorter than in most other countries, this report shows how much of an impact COVID-19 had on our digital life and the way we socialise, get our entertainment fix, and shop, among many other things,” says Suzie Shaw, managing director at We Are Social Sydney. 

“New social platforms, like TikTok, are growing exponentially, and social gaming is proving to be a prominent presence in the digital diet of most Australians, representing a unique and broadly untapped opportunity for many brands. It’s never been more important for marketers to understand online and social media cultures in order to reach and engage people in a meaningful way.”

Robyn Foyster is an award-winning journalist and former Editor-In-Chief of The Australian Women's Weekly. She is also the owner and publisher of Women Love Tech, Game Changers and The Carousel. Robyn's tech company produced the augmented reality app for Sydney's Vivid Festival in 2018 and the retail app Sweep. She is a speaker and a judge of the Telstra Business Awards and Mumbrella Awards. Robyn is passionate about supporting women in STEM.
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