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How To Have Uncomfortable Conversations About AI And Bias

Robyn Foyster by Robyn Foyster
5 January 2024
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Here is the third in a series of extracts from award-winning journalist Tracey Spicer’s book, Man-Made: How the bias of the past is being built into the future. In this extract from her book, Tracey explains how to have uncomfortable conversations about AI and bias.

Bias in artificial intelligence is seen as a technical issue. But it stems from existing biases within society. If you’re uncomfortable talking about tech, bring the dialogue back to historical inequity. Intersectional discrimination pervades every aspect of society. If we can change the culture from the ground up, we’ll solve the problem.

When I take a television network to court for maternity discrimination, present documentaries about the rights of women and girls, and work on investigative stories as part of the #MeToo movement, these are not solo efforts. It may seem like a pebble in a pond, but one person can embolden others to speak out. This creates a ripple effect that can change the world.

SXSW Sydney. Unconscious Bias In AI. Shivani Gopal, Tracey Spicer, Dr Catriona Wallace, Robyn Foyster
2023 SXSW Sydney panel on Unconscious Bias In AI includes Shivani Gopal, Tracey Spicer, Dr Catriona Wallace, Robyn Foyster

During filming for the documentary Silent No More, I learn about bystander training at Queensland’s Griffith University. The MATE program teaches people how to safely call out unacceptable behaviour. This empowers victim-survivors and puts perpetrators on notice. What does this have to do with data, algorithms and machine learning?

Creating environments where discrimination is not tolerated is crucial to shifting the mindset of blithe acceptance of biased bots. Have a quiet chat with like-minded colleagues about how you can question AI bias at the next team meeting. Standing up for yourself is like building a muscle at the gym: the more you do it, the stronger you become.

Hopefully, you have enough ammunition to counter the inevitable backlash: ‘Now you think even the robots are biased? Crazy, hairy-legged, woke, left-wing feminazi!’ When trolls say this, my latest response is to treat is as a compliment. Well, on the days when I have the energy to bother responding. ‘Why, thank you for noticing! Yes, I support equality in all forms. How about we sit down for a nice cup of tea to discuss this?’ Of course, they never get back to me.

If they don’t believe feminists, maybe they’ll listen to big business. As early as 2018, business insights giant Gartner was predicting that by the year 2030, 85 per cent of artificial intelligence projects will provide false results caused by bias. But it doesn’t have to be this way. I invite you to join a movement with its sights set on a fairer future. A future for all of us; a future made for humans. Collectively, we have the power to determine our destiny.

Tracey Spicer and Man-Made book
Tracey Spicer’s book Man-Made How the bias of the past is being built into the futureMan-Made: How the bias of the past is being built into the future by Tracey Spicer. Published by Simon & Schuster RRP AU$ 34.99 / NZ$ 39.99

You can buy Man-Made: How the bias of the past is being built into the future, here

Readers can also buy a signed copy via this link: https://traceyspicer.com.au/signedbook

You can read more extracts from Tracey Spicer’s book here on ‘How we can take action on AI being predisposed to ‘Misogyny, ableism, homophobia and ageism.’

tracey spicer
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Robyn Foyster

Robyn Foyster

Robyn Foyster is a multi-award-winning journalist, editor, and experienced executive who has successfully led major media flagship brands and her own flourishing tech and media businesses. As the owner and editor of the Women Love Network—which includes Women Love Tech, Women Love Wellness, and Women Love Travel—alongside The Carousel and Game Changers, Robyn is at the forefront of digital lifestyle and technology publishing.A passionate advocate for diversity and a dedicated mentor for the next generation of women in STEM, Robyn is the 2025 Winner of the Samsung IT Journalism Award for Best Corporate Content. Her impact in the industry is further recognized as a 2026 Finalist in the Samsung Lizzies IT Journalism Awards, a 2023 Women Leading Tech Champion of Change finalist, and a 2024 Small Business Awards finalist.Robyn’s expertise in the intersection of technology and education is reflected in her role consulting for Pymble Ladies' College’s STEM Academy, where she is currently developing a national STEM game for girls. A sought-after speaker, she has presented at SXSW Sydney for three consecutive years and has headlined major international events, including Intel’s 2024 Sales Conference in Vietnam and their AI Summit in Australia.Through her company AR Tech, Robyn has also pioneered mobile innovation, developing the 2019 Vivid app and the Sweep app.Voted one of B&T’s 30 Most Powerful Women In Media, Robyn previously served as the Publisher and Editor-in-Chief of Australia’s three biggest flagship magazines—The Australian Women’s Weekly, Woman’s Day, and New Idea—and was a senior executive at the Seven Network. She has also shared her industry insights as a judge for the Telstra Business Awards for eight years.

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