Artificial intelligence is rapidly transforming the way businesses operate, compete and innovate. Yet while conversations about AI often focus on technology itself, the leaders shaping its real-world impact are increasingly diverse.
Across the B2B technology sector, a new generation of female executives, founders, technologists and innovators are helping organisations navigate AI adoption, governance, customer experience, workforce transformation and business growth.
From developing cutting-edge AI platforms to ensuring responsible and ethical deployment, these women are playing a critical role in defining the future of enterprise AI.
Here, we spotlight some of the most influential, innovative and fearless women in AI leadership and examine how they are driving innovation, digital transformation and commercial outcomes across the global B2B technology industry.
Dr Anna Harrison, Founder of RAMMP
Dr Anna Harrison is the founder of RAMMP and the inventor of the patented ADORE Process™. She holds a PhD in Experience Design, is the author of Digital Brand Romance (Business Expert Press), and is a regular media commentator and speaker. Across two decades, she has worked with companies from IBM, Oracle and WordPress, to high-growth startups on the behavioural systems that drive customer trust and revenue.
Her company recently launched a free AI plug-in that gives business owners real-time analysis of where customer trust is breaking in their buying journey, without the cost or complexity of a traditional marketing evaluation.
A fast growing AI-powered B2B company, RAMMP operates as a marketing SaaS platform with over 1,024 diagnostics generated since its inception – and counting. Documented client outcomes include a 702% conversion improvement, a 138% revenue uplift, and a customer adoption strategy that supported a $10M capital raise. Across applications, RAMMP’s methodology has produced consistent conversion uplifts of 10–40% without additional marketing spend.
Kathryn Giudes, Founder & Managing Director ORCA Opti
Kathryn is a seasoned technology executive with over two decades of experience driving innovation at companies including Microsoft and Amazon, where she led multibillion-dollar initiatives and navigated complex regulatory environments. Now the Founder of Australian AI security and compliance startup ORCA Opti, Kathryn is pioneering the use of AI to help organisations of any size meet cybersecurity standards, ensure quality AI deployment, and navigate regulatory requirements.
ORCA Opti recently announced the release of Opti Assist Free, a no-cost, sovereign AI governance assistant built for regulated organisations. The launch is the company’s response to the rapid expansion of “shadow AI” inside Australian workplaces, and the widening gap between how employees are using AI and what regulators now expect from their employers.
Bel Lloyd, Customer Success Manager, APAC, Amperity
Bel Lloyd joined leading AI-powered customer data platform Amperity in 2025. At the time of her appointment, she told Women Love Tech she was drawn to not just their market-leading technology, but the company’s exceptional team and the impact achieved together.
Having previously worked at Servco, one of Amperity’s first customers in the region, Bel experienced first-hand how innovative, AI-powered platforms transform business operations and drive meaningful outcomes.
Over the course of her professional journey, Bel has demonstrated a deep passion for people and technology with a commitment to mastering the intricacies of AI, marketing and technology to deliver impactful growth and customer delight.
Bel is a dedicated advocate for women in digital and technical roles. She serves as a Lead Mentor within the She Codes community to encourage diversity in tech and help women learn to code to assist in transitioning into a more technical role. Through speaking engagements and advocacy projects, Bel champions diversity in tech, sharing insights at various events whilst also having the privilege to educate and speak on the future of digital.
A recent Champion of Change, an initiative for Inclusive AI, Bel supports the Inclusive AI Pledge and joins a movement to lead the way, take practical action, and accelerate change. Champions of Change brings together CEOs and senior executives to lead action on the mission-critical challenges for achieving inclusive gender equality in our workplaces by 2030. As part of Champions of Change, Bel helps ensure equality and inclusion are intentionally built into how AI is developed, accessed and used, shaping a fairer future for all.
Helena Grewe, Head of CSMs EMEA at Eagle AI
Helena leads Customer Success initiatives for enterprise retail customers using leading loyalty technology platform Eagle Eye’s AI-driven SaaS platform to deliver more personalised, data-led loyalty and promotions experiences.
Her pivotal role has grown to include building and scaling Customer Success teams, defining consistent ways of working across regions, and supporting complex, high-stakes customer partnerships. Her priority is creating collaborative environments where teams can do their best work and where customers feel supported through long-term AI transformation, not just implementation.
She enjoys translating complex technical topics into clear, practical decisions/strategies and helping teams improve along the way. By partnering closely with Product, Engineering, and Sales to align around customer outcomes, Helena delivers strategic outcomes to some of the world’s leading retail and supermarket brands.
Felicity Baker, Professor of Music Therapy, founder of Matchplus.ai
Felicity baker is a music therapist, professor at the University of Melbourne and Founder of Matchplus.ai, a sensor-based AI solution that detects early physiological markers of agitation and delivers personalised music interventions to improve the wellbeing of people living with dementia and other cognitive conditions. With over three decades of experience in dementia care and music therapy, Baker is leading this project at prototype stage to reduce distress, medication reliance and create a more enabling environment for individuals with cognitive decline.
Having successfully secured US $1.3 million (AUD $2 million) from Google.org (the philanthropic arm of Google LLC) to develop scalable technology, Baker has become one of just 15 recipients worldwide from more than 800 applications.
At a recent panel run by global music technology giant Tuned Global, Felicity said the company is using wearables to actually develop algorithms that can predict when someone is going to start wandering or is going to get up and have a fall or hit another resident in the nursing home.
Baker said using AI to help preempt when to use music was one thing, but then what order the music should come in, what kind of music and how to be sensitive to the specific symptoms of people with dementia created further challenges they continue to work on.
Marcella Larsen, CEO Co-Founder, Woven, AI Strategy and Transformation Leader
Marcella Larsen (Marcy) is a prominent AI strategy executive, retail innovation leader, and keynote speaker.
A senior AI strategy and transformation executive with 20+ years of enterprise leadership Marcy is the CEO and Co-Founder The Woven Group, an advisory firm focused on AI strategy, business transformation, and agentic commerce.
Before founding The Woven Group, she held senior leadership roles at Salesforce and Microsoft, where she led retail and consumer strategy across the Asia-Pacific enterprise market.
Marcy helps businesses move beyond AI hype by redefining metrics like Customer Lifetime Value, applying Agentic AI and AdTech, and building data-driven growth strategies that drive conversion, deal size, and loyalty. She recently launched ‘Four Pins’, offering fractional “Future Teams” to help leaders operationalise AI and stay ahead of the consumer shift.
She frequently shares the stage at major industry events, recently overseeing the Australian Loyalty Association’s new AI advanced loyalty education course. Delivered through a mix of expert-led instruction, case studies, and interactive discussions, the pioneering course bridges the gap between theory and practice – helping design for both humans and intelligent systems.
