If your wardrobe is overflowing with “I might wear this one day” pieces, that jacket you bought with the tags still attached, or the dress that has been waiting years for the “right occasion” – your closet might secretly be sitting on a small fortune. The good news? One of Europe’s biggest second-hand fashion platforms, Vinted, is officially arriving in Australia on 1 July, giving Aussies a new way to declutter, discover hidden gems and make money from the things already sitting at home.
The second-hand marketplace, already trusted by millions of members worldwide, is designed to make buying and selling pre-loved items simple. Unlike many resale platforms, sellers can list items for free and keep 100% of what they earn, with payments and shipping built directly into the app through Australia Post.
Essentially, it’s turning the wardrobe clean-out into a digital treasure hunt.
The rise of the resale revolution
The arrival of Vinted comes at a time when Australians are already embracing the second-hand movement. New research commissioned by Vinted reveals that 91% of Aussies have bought or sold second-hand items, while more than half (52%) of sellers have listed more items in the past year compared to the year before.
And while cost-of-living pressures have played a role in changing the way we shop, the biggest reason Australians are turning to resale is surprisingly simple: people want to clear space.
According to the research, 67% of Australians say decluttering is their main motivation for selling unwanted items, ahead of cost-of-living pressures (42%) and earning extra money (31%).
Because let’s be honest – we all have those items hiding at the back of the wardrobe. The jeans we’re “saving for later”, the shoes we forgot we owned, and the impulse purchases that never made it into regular rotation.
The research found that 88% of Australians have items at home they could sell, with nearly one in eight (13%) believing those items could be worth more than $1,000.
From cluttered cupboards to curated collections
The emotional side of decluttering is also becoming a bigger part of the conversation. Nearly half (46%) of Australians admit a cluttered home is a genuine source of stress, with clothes being one of the biggest offenders.
Around 60% of people have unworn clothing taking up valuable wardrobe space, while 30% still have items sitting around with their tags attached.
The biggest reason? The “just in case” mindset. More than half (56%) of Australians keep clothes because they think they might need them for a future occasion, followed by simply not getting around to clearing them out (29%) and changes in size or weight (27%).
But second-hand fashion isn’t just about saving money – it has become part of the fun.
For many shoppers, finding pre-loved pieces feels like discovering something unique rather than simply buying another item off the rack. Nearly three in 10 (29%) second-hand fashion buyers say they enjoy the hunt as a hobby, while 27% love finding pieces that help express their personal style.
It seems the thrill of finding a one-of-a-kind outfit is becoming the new kind of shopping experience.
How it works
Beyond fashion, Vinted also allows Australians to buy and sell a range of second-hand goods, including homeware, electronics and kids’ items. The process is designed to be simple: sellers photograph their item, add a description, set their price and upload their listing directly through the app. Once sold, they receive a prepaid shipping label, drop the parcel at Australia Post and keep everything they earn, thanks to Vinted’s zero selling fees.
For buyers, the experience is built around discovery – from searching thousands of brands to finding unique pieces, messaging sellers and paying securely through the app. Every purchase also comes with Buyer Protection, giving shoppers support if an item doesn’t arrive, arrives damaged or is significantly different from the description.
Why Vinted’s launch matters
Globally, Vinted has already transformed how people approach second-hand shopping. In 2025, the platform recorded €10.8 billion in gross merchandise value, representing a 47% year-on-year increase.
That same year, Vinted members saved a collective €21.6 billion by choosing second-hand fashion over buying new – showing that resale is no longer just a niche trend, but a major shift in consumer behaviour.
Adam Jay, CEO of Vinted Marketplace, says the company’s goal is to make second-hand the first choice.
“We’re on a mission to make second-hand the first choice. In Europe we have already changed how people shop, by making it easy, reliable and affordable to choose second-hand,” he said.
“Vinted exists to give unused items a second or even third life, and there’s a wealth of incredible items sitting in Australian homes right now.”
The platform also aims to remove some of the usual barriers that come with selling online. Once an item sells, sellers receive a prepaid shipping label and can drop parcels off at their local Australia Post location. Buyers are also covered with Buyer Protection, helping provide support if an item is lost, damaged or significantly different from the description.
So whether you’re searching for designer finds, refreshing your wardrobe sustainably, or finally tackling that overflowing cupboard, Vinted’s arrival could be the motivation Aussies need to rethink what they already own.
