If you’ve ever dreamed of owning a Hermes Birkin, coveted Chanel jacket or rare Louis Vuitton handbag, but your bank account had other ideas, today might just be your lucky day.
Luxury shopping has long been associated with eye-watering price tags, exclusive boutiques and years-long waiting lists. But a new wave of live shopping is turning that idea on its head, proving that scoring designer treasures doesn’t always require designer budgets.
Today (Friday 26 June), eBay Australia is hosting its first-ever eBay 24 Hours of Drops, a massive 24-hour livestream shopping event packed with more than 1,000 items across over 100 live streams. From sought-after luxury handbags and designer fashion to rare coins, trading cards and collectables, it’s shaping up to be one of Australia’s biggest online shopping events of the year.
The biggest draw? eBay is offering hundreds of coveted items as “Penny Drops”, with bidding starting at just one cent
From Birkins to Balenciaga
Whether you’re a seasoned luxury collector or simply someone who loves the thrill of a bargain, there’s plenty to get excited about.
Throughout the day, shoppers will have the chance to bid on everything from Chanel, Gucci, Prada and Celine to Rolex watches, collectable coins and sporting memorabilia.
Among the standout moments is a one-cent Hermès Birkin, valued at more than $20,000, alongside a Sofia Coppola for Louis Vuitton handbag, luxury accessories, and a record-breaking coin auction featuring more than $300,000 worth of rare collectibles.
Designer lovers won’t want to miss the dedicated luxury fashion streams, while watch enthusiasts can tune in later in the evening as AFL stars Zach Merrett and Will Hayward co-host a luxury watch auction featuring iconic timepieces.
The schedule keeps shoppers glued to their screens throughout the day, with fresh drops, auctions and surprises landing every few hours.
Lara Worthington Is Opening Her Wardrobe
Perhaps the most anticipated stream of the day belongs to Lara Worthington, who will host an exclusive eBay Live event showcasing pieces from her own personal wardrobe archive.
Fashion lovers will be able to bid on carefully curated designer pieces, including a Phoebe Philo-era Celine skirt and a custom Viktor Gichev dress that Worthington wore to the 2025 Avatar movie premiere.
The stream also features an enviable line-up of luxury fashion finds including a Burberry cropped trench, Chanel tweed jacket, Miu Miu boots and Coach Tabby bag.
Even better, proceeds from Worthington’s auction will support Bowel Cancer Australia through eBay’s charity partner, Goodlot, giving shoppers another reason to bid generously.
For Worthington, pre-loved luxury isn’t simply about finding a bargain.
“Fashion, for me, has always been about personal expression, but what I love about pre-loved pieces is the history they carry, reflecting that moment in time,” she says.
“Being part of an eBay Live event like this celebrates those stories. It gives iconic pieces that I love a new life in a way that feels modern, fun and personal.”
Why Live Shopping Is Having a Moment
While livestream shopping has exploded across Asia for years, Australians are only just beginning to embrace the trend.
Unlike traditional online shopping, live commerce combines livestream video, real-time auctions and direct interaction with sellers, creating an experience that feels somewhere between online shopping and attending an exclusive boutique event.
You can inspect pieces up close, ask questions as they’re being shown and watch the bidding unfold live – all without leaving your couch.
According to new eBay research, Australians could spend an estimated $7.5 billion on pre-loved fashion through live commerce over the next 12 months.
The research also suggests more than 60 per cent of Australians expect to shop pre-loved fashion through live shopping platforms, with that figure climbing to more than 72 per cent among Gen Z and Millennials.
It’s easy to see why.
For many shoppers, it’s about more than simply saving money. Live shopping offers the excitement of discovering one-of-a-kind finds, interacting directly with trusted sellers and enjoying a more entertaining shopping experience than endlessly scrolling through product listings.
Value remains the biggest motivation for Australians exploring live commerce, but shoppers also appreciate being able to inspect items in real time before committing to a purchase.
The Future of Designer Shopping?
The arrival of pre-loved luxury fashion on eBay Live also reflects a broader shift in how Australians are thinking about style.
Shoppers are increasingly turning to second-hand fashion to build wardrobes filled with quality craftsmanship, timeless pieces and iconic brands, often at a fraction of the original retail price.
For many fashion lovers, it’s also a more sustainable way to shop, extending the life of beautifully made garments while reducing waste.
Combined with the theatre of live auctions and the thrill of potentially securing a designer piece for far less than expected, it’s little wonder live commerce is quickly becoming one of retail’s fastest-growing trends.
Whether you’re hoping to score a Chanel jacket, finally tick a Birkin off your fashion wish list or simply experience the excitement of live bidding, eBay Australia’s inaugural 24 Hours of Drops proves luxury shopping doesn’t always have to come with a luxury price tag. Sometimes, all it takes is one lucky bid.
