Why People See A Sexual Image In The New Airbnb Logo

Frederique Bros
on 20 July 2014

Last week, Airbnb reveals its new logo, saying experts worked for months to deliver it. But immediately after Airbnb unveiled its new logo, the company was hit with heavy criticism for its suggestive shape and sexual connotations.

Why People See A Sexual Image In The New Airbnb Logo?

Airbnb’s logo change is facing a backlash on social media, with many commentators suggesting it looks like sexual organs and other parts of the human body. Others, however, have praised the US home-rental service’s new look.

Funnily, when people have a laugh about Airbnb new logo they giving Airbnb free advertising in the process!

Here some funny Tweets About The New Logo

– How many people in AirBNB meetings didn’t tell their bosses the new logo looks like testicles? All of them, right?

– Airbnb’s new logo is probably my favorite testicle based logo for sure.

There is also another controversy London-based DesignStudio has sparked controversy with its rebrand for homestay company Airbnb, with leading designers highlighting the close similarity between the new logo – called Bélo – and existing symbols used by other brands.

Personally I worked over 10 years as a Graphic Designer, and if I didn’t read so many controversial comments on their new logo, I don’t think I would see any connotations sexual… now… I am rethinking, and may be it reminds me a bottom… but not a vagina or testicules like so many people wrote on Twitter! I wonder if they haven’t see a ‘real’ vagina or testicules, or simply peole think about sex all the time even in a logo???

Airbnb New Philosophy

In a blog post published last week, Airbnb detailed a new philosophy, ‘Belong Anywhere’. and a fresh website focusing on big, bright images.

“Our shared vision of belonging is the thread that weaves through every touchpoint on Airbnb,” says Brian Chesky, founder and CEO of Airbnb. “We have redesigned every single page of the user experience across the web and mobile to bring our new identity to life.”

The brand redesign includes a new logo, called the Belo. “It’s an iconic mark for our windows, our doors, and our shared values,” says Chesky. “It’s a symbol that, like us, can belong wherever it happens to be.”


Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone.

Feel free to give your opinion, if you see anything sexual in their logo, please leave a comment, thanks.

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