Pinterest Predicts: Wellbeing Trends for 2021

Pinterest Predicts is a not-yet-trending report of what will be trending. 

With 400 million people around the world each month using Pinterest to plan and be inspired, the platform has learned to understand and predict human trends.

In 2020, Pinners turned to Pinterest for guidance and inspiration on navigating their lives during the global pandemic — from food to fashion to fun DIY projects and activities — they came with open minds and left filled with ideas to try at home. 

In 2021, Pinners are focusing on wellbeing with manifestations and sleep work outs being high on their list. 

Here are the leading wellbeing trends for 2021:

Zzz Time is the new me time: Sleep care will be the new self-care. Bedtime routines will be more luxurious than ever. From home goods just for sleep to bedtime exercise routines, people will bring intention to more restful regimens.

Increase in searches year over year for: 

• night affirmations sleep +100%
• sleep workout 3x
• sleep blends for diffuser +80%
• sleep yoga +90%
• silk sleepwear +60%

Manifesting is the new nesting: Get your crystals and manifestation journals ready. As people get in touch with their magical side, alternative spiritual methods will enter the mainstream. Grab a protection crystal, check your horoscope and build a fantasy map for 2021—the modern mystics have arrived. 

Increase in searches year over year for: 

• protection crystals +100%
• manifestation techniques +105%
• fantasy map making +3x
• visualize your highest self +55%
• zodiac sign facts +6x

Bathing rituals are the new spa days: This isn’t your typical tub. Bath time will get an upgrade with influences from ancient rituals. This year, we’ll see people carving out time for an extra special soaking experience.

Increase in searches year over year for: 

• spiritual cleansing bath +180%
• full moon bath ritual +90%
• bath tea recipe +60%
• bath in bedroom free standing +50%
• deep soaking tub +145%