Pinterest Predicts: Wellbeing Trends for 2021

By Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team
on 27 February 2021

Pinterest Predicts is a not-yet-trending report of what will be trending. 

With 400 million people around the world each month using Pinterest to plan and be inspired, the platform has learned to understand and predict human trends.

home exercise

In 2020, Pinners turned to Pinterest for guidance and inspiration on navigating their lives during the global pandemic — from food to fashion to fun DIY projects and activities — they came with open minds and left filled with ideas to try at home. 

In 2021, Pinners are focusing on wellbeing with manifestations and sleep work outs being high on their list. 

Here are the leading wellbeing trends for 2021:

Zzz Time is the new me time: Sleep care will be the new self-care. Bedtime routines will be more luxurious than ever. From home goods just for sleep to bedtime exercise routines, people will bring intention to more restful regimens.


Increase in searches year over year for: 

Manifesting is the new nesting: Get your crystals and manifestation journals ready. As people get in touch with their magical side, alternative spiritual methods will enter the mainstream. Grab a protection crystal, check your horoscope and build a fantasy map for 2021—the modern mystics have arrived. 


Increase in searches year over year for: 

Bathing rituals are the new spa days: This isn’t your typical tub. Bath time will get an upgrade with influences from ancient rituals. This year, we’ll see people carving out time for an extra special soaking experience.

bath rituals

Increase in searches year over year for: 




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