RMIT Provides Support For Surging Demand In Online Shopping

By Jo Munro
on 25 August 2020

It is no surprise that COVID-19 has accelerated our dependence on online shopping.  Whether you are in lockdown or limiting your time in shopping centres, online shopping has become essential to ensure our home necessities are covered.

The pandemic has accelerated the demand for e-commerce in Australia by 91%, as indicated from AusPost data. E-commerce now makes up 14.1% of global retail sales, up from 8% and is expected to rise to 22% by 2023, according to research from Shopify, resulting in increased demand for experts in the sector.

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Some of Australia’s leading retail brands, have partnered with RMIT to launch a new short course in E-Commerce Strategy and Experience.  It is the first of its kind and provides participants with all the tools to integrate an e-commerce business model into their organization.

Many businesses have had to pivot due to their normal business disappearing overnight.  Those without a stable online channel have suddenly needed to setup their online business and repurpose staff to accommodate the demand to keep their business running.

What makes this course unique? The Iconic, Officeworks and Koala Furniture including global innovation consultancy, R/GA and technology sizing company, Tec Fit have partnered with RMIT to launch this six-week short course. Experts in the field partnering with experts in education.

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Commenting on the launch of its E-commerce Strategy and Experience course, RMIT Online’s CEO Helen Souness said: “The global pandemic has spotlighted both the importance and the potential of online retail, and many businesses are fast-tracking their omni-channel offering to meet customer demand”. 

“While the pandemic has accelerated the rate at which e-commerce has grown, online has always been an inevitable part of the future of retail. The launch of the new e-commerce course is a great way for retailers to stay one step ahead, preparing them for success in a new retail landscape.” 

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The course will guide students through the e-commerce value chain to identify competitive advantages and business opportunities, drawing on best practices from some of Australia’s largest online retailers. Students will learn how to generate revenue in a world of “connected commerce” and develop a strategy and roadmap that consider customer experience and both front and back of house operations.

RMIT Online’s E-commerce Strategy and Experience short course costs $1200 and will run for six weeks, commencing in October. Graduates will receive a credential from RMIT University. Find out more about RMIT Online

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