Getting your company’s name out there is difficult, granted, and millions of companies attempt to do so year after year. They incorporate methods to get their websites to show on the font page of Google – the dream – to no avail. Well, today, the Sydney startup, Longtail UX has released a ground-breaking new tool, Scorecard, that helps you do exactly that.
The company’s aim is to boost websites’ advertising capabilities as well as their rankings and engagement on Google. For companies using google analytics, Scorecard will allow for the forecasting of possible return on investment for both brand and generic keywords in texts; a tool that Longtail UX claim is the most accurate on the market.
There is an opportunity for businesses to understand where they can gain a competitive advantage when taking on dominating marketplaces like Amazon. It’s designed to let users make better-informed decisions.” said Co-Founder and CEO Andreas Dzumla
Scorecard measures and forecasts SEO and SEM performance and potential to acquire market share unlike other tools on the market, who don’t consider the potential synergy effects of both.
The ambiguity of traditional SEO has made it difficult to understand its ROI and to secure budget for this crucial part of the marketing equation. For SEM, we still see too many cases where brand vs. generic keyword ROI isn’t properly broken down and used for marketing decisions either” added Andreas Dzumla
By incorporating both SEM and SEO, Scorecard can reveal how much market share is being lost to competitors. This is the first tool in the world that provides businesses with the ability to control how their websites appear on Google searches while being able to measure results and their return on SEO investment for keywords.
Scorecard is currently being used to help some of Australia’s biggest brands such as Dan Murphy’s and Adore Beauty to compete with Amazon, who according to Dzumla, is where 66% of searches now occur. Using Scorecard has in turn returned more than 300% traffic growth for its users.
Visit Longtail UX for more details.