Snap is making it even easier to turn ideas into shareable moments with the launch of AI Clips in Lens Studio in Australia.
It is the platform where creators design and publish AR and AI-powered effects, known as Lenses.
The new AI Clips format uses generative AI to transform a single photo into a five-second video, opening up fast, intuitive ways to create dynamic content.
Designed to be accessible for both experienced and new developers, AI Clips enables creators to turn a simple prompt into a published Lens in minutes with no external tools required.
AI Clips are also available to Snapchat Lens+ subscribers.
It’s also for developers enrolled in Lens+ Payouts, which opens the door to earning directly from the experiences they design.
How Is Snap AI Clips Going To Get Invovled?
The launch comes as Snap revealed that Snapchatters created nearly 2 trillion Snaps in 2025.
That’s more than 63,000 Snaps every second, underscoring the continued momentum behind visual communication as a fast, creative way to connect.
Together, these updates show how generative AI is unlocking new ways to create, play, and communicate visually.
It is helping creators bring ideas to life at the speed of conversation.
While much of the AI video landscape today feels distant or technical, AI Clips make AI-generated videos instant, personal, and shareable.
And for the first time, developers can also build and publish photo-to-video AI directly to Snapchat from the GenAI Suite in Lens Studio.
At their core, AI Clips are Snapchat Lenses that transform a Snap or Camera Roll photo into a five-second AI-generated video.
The magic lies in the closed-prompt design:
- Developer Control: Creators define the creative direction and prompt
- Effortless for Snapchatters: You simply tap to step into the experience
- Cinematic Results: It creates storytelling that is personal and share-ready
What Exactly Is AI Clips Going To Be Doing?
What makes AI Clips stand out in the broader AI video landscape is what they don’t try to be.
It isn’t an open-ended, text-to-video tool or experimental demos.
It is a closed-prompt AI experience designed for scale, creativity, and repeat engagement.
There’s currently nothing else on the market that combines closed-prompt AI video generation with direct photo input, real distribution, and monetization.
Snap AI Clips
With Lens+ subscribers actively looking for premium, immersive experiences, AI Clips aren’t just fun experiments.
It is giving a chance for developers to reach a tuned-in audience with a single, well-crafted idea.
Also, for developers enrolled in Lens+ Payouts, this opens the door to earning directly from the experiences they design and use.
The feature is also native to the GenAI Suite in Lens Studio.
Clearly, allowing both experienced and new developers to turn a single prompt into a published Lens in minutes.
With no external tools or complex workflows required. AI Clips, it marks a significant shift in how we connect with AI videos.
We can’t wait to see the creativity of developers bring your photos to life in entirely new ways.
Every day, millions of people come to Snapchat to connect with friends and family in ways that feel real, spontaneous, and personal.
In 2025, that connection happened at an incredible scale: Snapchatters created nearly 2 trillion Snaps.
It’s a number so large it’s hard to picture, so let’s break it down.
Nearly two trillion Snaps is:
- 38.5 billion Snaps per week
- 5.5 billion Snaps per day
- 3.8 million Snaps per minute
- And 63,000 Snaps per second
