Big, Bulky But Definitely Cool: Snap Unveils New AR Spectacles

By Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team
on 18 September 2024

Today Snap Inc. unveiled the company’s fifth generation of AR Spectacles – advanced, transparent glasses designed to transform augmented reality experiences. These standalone devices enable users to interact with Lenses and explore their surroundings in fun new ways with friends.

The new glasses are big black and bulky looking. Hand gestures and voice commands are used to navigate the AR features, with the main menu remaining accessible in the palm of your hand.

Snap glasses and AR
Snap Inc. unveiled its 5th generation AR Spectacles today

Snap OS employs Snap Inc.’s proprietary technologies, like Liquid Crystal on Silicon (LCoS) micro-projectors and waveguides, which ensure clear and vivid images whether indoors or under direct sunlight.

The Spectacles feature a dual system-on-a-chip architecture powered by two Qualcomm Snapdragon processors. This setup distributes computing tasks across both processors, providing immersive experiences while optimizing power consumption and improving heat dissipation. Users can spend up to 45 minutes of continuous standalone use with these high-tech glasses. The user time is another feature the company says it is hoping to improve on.

Seeking to encourage innovation, Snap Inc. has partnered with OpenAI to grant developers access to potent multimodal large language models. This collaboration aims to simplify the creation of Lenses that can identify objects and provide contextual information.

Developers in the U.S. can join the Spectacles Developer Program for $99 per month with a one-year commitment by visiting www.spectacles.com/lens-studio

More News from Snap Partner Summit

Snap Inc

Other news from today’s 6th annual Snap Partner Summit include Snapchat Cam expanding to more than 50 venues like the Indiana Fever at Gainbridge Fieldhouse and the New York Knicks at Madison Square Garden.

new Lip Syncing Lens with Eminem was launched today in celebration of his new song “Fuel.” Soon this visual Lens experience will support thousands of tracks from Snapchat’s Sounds library so Snapchatters can take Snaps rocking out in real time or apply the Lens to bring their Memories to life. 

Finally, an advanced version of generative AI released to recommend multiple looks tailored to Snapchatters’ features, making mastering a handful of looks more fun, and easy to share.

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