Australian technology start-up mPort is moving into the lucrative US fitness market, starting with the world’s largest chain, LA Fitness.
What makes mPort so unique is its 3D body measurement innovation, mPod, which is a fully automated technology that provides a complete 3D image of a user’s body. Plus, it features all the necessary data for a comprehensive health overview. This data includes BMI, body composition and body fat composition.
Launching in Australia in 2013, mPort has already attracted more than 100,000 users. It recently secured Westfield as a major partner and raised a $12 million investment from private backers.
mPort’s expansion into the US represents its first international market. The technology company has received interest from every major market around the world.
A three-month pilot with LA Fitness led to mPort signing an agreement with the fitness chain. The deal will see mPods in LA Fitness centres nationally in the US, starting with California.
mPort CEO Dipra Ray told Women Love Tech the concept is based on the fact that while we like to think we are all the same…the truth is that we are not.
“A human body comes in every shape and size, and one size does not fit all when it comes to health and fitness. In a world fixated on weight and waist size, mPort is championing a new era in body health assessment with a mission to help users understand their own body shape and live a confident, healthier life,” Ray said.
“mPod technology provides feedback on progress in increments that most people haven’t seen before, and delivers it with the speed that consumers have come to expect in everything these days. It’s an invaluable tool in refining workouts to maximise benefits and provide that sometimes elusive ‘motivation’ through almost real-time feedback on progress.”
mPods use safe, non-invasive infrared technology to capture 200,000 data points. As a result, we can map an individual’s unique body shape. The user’s body is not exposed to any radiation, which makes the mPods safe to use for all ages, including pregnant women and people living with pacemakers.
There are currently 20 mPods in major shopping centres across Australia and its local growth is set to continue with several more mPod locations rolling out nationally in the coming months.
