From breaking barriers as a global supermodel to hosting a hit talk show and now launching an ice cream empire, Tyra Banks’ career pivots are a masterclass in adaptability.
Speaking at SXSW Sydney, Banks told the audience:
“For me, it’s about differentiation, not being like everybody else… When I was modeling, I made sure my walk was different and unique. As an entrepreneur, it’s like Smize and Dream—it’s familiar with a twist.”
Her mantra for success?
“Different is better than better.”
Banks explained that in today’s crowded marketplace, standing out matters more than perfection:
“If you try to sell to everybody, you sell to no one. You need to be different. You need to not be afraid.”
The Childhood Ritual That Sparked a Dream
Banks’ entrepreneurial journey is rooted in a powerful memory: Friday nights with her mother.
“Ice cream for me is my mama and it’s dreams… We would sit in the car and talk about what we wanted, where we wanted to go, and how we wanted to live.”
Those moments taught her resilience and ambition:
“My mom showed me the value of hard work and a goal. Everybody’s out partying. You need to be doing your business and be focused.”
Why Reinvention Matters
For women navigating career changes, Banks’ advice is clear: embrace evolution, lean into creativity, and never fear being bold.
“Your business is not what you say it is. It’s what your audience and customers say it is,” she added, underscoring the importance of listening and adapting.
Tyra Banks Has Mastered the Art of Reinvention
“Different is better than better.” – Tyra Banks
