There’s usually a moment in every single person’s dating life when their Hinge profile stops being a personal project and becomes a community consultation.
Usually, it happens around 10pm, somewhere between the second glass of wine and someone saying, “Wait… that’s the photo you’re using?”
Suddenly, your friends are holding a full-scale review panel. They’re questioning your opening photo, rewriting your prompts, investigating whether your “love of adventure” actually extends beyond trying a new restaurant, and debating whether the mysterious person in your group shot is helping or hurting your chances.
Because let’s be honest: dating might happen one-on-one, but creating a dating profile has always been a group activity.
Long before the first date is even scheduled, most people have already recruited their unofficial dating committee – asking friends to weigh in on profile photos, workshop prompts, decode potential matches and navigate the many moments that come with putting yourself out there.
Now, Hinge is turning that behind-the-scenes support system into an official feature with Hinge Friend’s Take – giving the people who know you best a direct way to help tell your story.
Because sometimes the people who know you best are also the people who can describe why someone should swipe right better than you ever could.
The ultimate profile glow-up, courtesy of your group chat
Launching globally on July 15, 2026, Friend’s Take allows Hinge users to invite people in their lives to answer profile Prompts about them through text, voice notes, videos and photos.
The idea is simple: instead of trying to sum yourself up in a few carefully curated sentences, let the people who have seen your funniest, kindest and most memorable moments do some of the storytelling.
The feature is designed around a simple truth: the people closest to us often notice the qualities we struggle to put into words ourselves. They know the tiny details – the way you light up when talking about your favourite hobby, the jokes you always make, or the fact you’re the person everyone calls when they need help.
After all, your best friend probably knows that you’re the person everyone calls when they need help, your sibling knows your weirdest personality quirks, and your mum will happily tell the internet you’re “such a catch” (whether you asked her to or not).
And according to Hinge, daters are already relying heavily on this kind of outside perspective. Research from the dating app found that 79 per cent of Hinge daters turn to friends and family for advice about their dating lives.
The people who know us best often help us see, and share, the parts of ourselves that are hardest to express – which is exactly the gap Hinge is hoping to fill.
The catch? People want the help, but they don’t always ask for it. Hinge found that 71 per cent of daters want help with their profiles, but only 46 per cent actually seek it out.
In other words, many daters know they could use a little profile assistance, but don’t always know where to start. Friend’s Take brings the people who can help most – the friend who knows exactly what makes you laugh or the family member who has watched you grow through every version of yourself – directly into the process.
How does Hinge Friend’s Take actually work?
Thankfully, it doesn’t mean handing over full control of your dating life to your most enthusiastic mate.
Within the Edit Profile section, Hinge users can generate a unique link and send it to anyone they trust – whether that’s a best friend, family member or someone from their wider community.
The chosen person doesn’t even need a Hinge account to participate.
Once they receive the link, they can select a Prompt to answer about the dater and submit their response as a written message, photo, voice note or video.
The link will expire after 72 hours or once 10 people have responded, whichever comes first. Users can then review all submissions and choose up to three Friend’s Takes to feature on their profile.
And yes, if your friend’s attempt at “helping” accidentally reveals your most questionable habits, you can quietly remove it.
Friend’s Takes can also be swapped out, rearranged or deleted at any time, allowing profiles to evolve as people do.
From dating profile to personal hype squad
The new feature taps into something many singles already know: writing about yourself is weirdly difficult.
How do you explain that you’re funny without sounding like you’re trying too hard? How do you mention that you’re thoughtful without literally writing “I’m thoughtful” in your profile?
Often, the people around us can answer those questions better.
“Your friends see you clearly, often more clearly than you see yourself,” said Logan Ury, Lead Relationship Scientist at Hinge. “They know the qualities you’d never think to mention.”
Hinge says Friend’s Take creates a space for those authentic details to finally make their way onto profiles – from “she’s the sweetest dog mum” to “he’s the person everyone calls in a crisis”.
And that might be the biggest appeal of Friend’s Take. In an era where dating profiles can sometimes feel like carefully edited personal brands, the feature brings back something algorithms can’t manufacture: a genuine human perspective.
Will your friends help you find love – or roast you publicly?
Of course, there’s one unavoidable question: can we trust our friends with this much power?
Because while your best mate might perfectly capture your kindness, humour and charm, they’re also the person who still brings up your worst dating decisions from 2018.
But perhaps that’s exactly the point.
Dating has always involved a little outside input – from choosing photos to decoding messages to debating whether someone’s “just seeing where things go” is a red flag.
Hinge’s Friend’s Take simply moves that conversation from the group chat onto the profile.
So before you spend another hour agonising over your Prompt answers, maybe outsource the job to the people who already know your best qualities.
Just choose your contributors wisely. Your love life may depend on it.
