Struggling with Fomo, while you scroll your friends’ socials and realise you’re not sipping Aperol Spritz’s in Sorrento? You’re not alone. In fact, according to the 2024 edition of Expedia’s annual Vacation Deprivation study, a staggering 70% of Gen Z individuals feel holiday deprived. This sentiment is exacerbated by the overwhelming nature of booking a holiday, with 56% feeling stressed by the process and 64% uncertain if they are securing the best deals. However, in an attitude typical (although not exclusive) to that generation, a growing number are also drawing on digital tools to plan their trip. With AI and travel as ubiquitous as the printed Lonely Planet guides of globetrotters past. Here are five ways artificial intelligence can offer comprehensive solutions to alleviate stress and simplify every aspect of planning your next escape.
Dream destinations
AI can assist in choosing the perfect destination based on your previous preferences. AI-powered platforms may analyse your past travel history, search patterns, and preferences to suggest personalised destinations that align with your interests. Further to this, Expedia’s app uses generative AI, to allow users to start an open-ended conversation and receive recommendations on places to go, where to stay, how to get around, and what to see and do. Activities recommended in the conversation will automatically save to Trip Planner alongside hotels
Smart shopping
AI-powered comparison tools can be used to quickly compare prices, amenities, and reviews of hotels and flights. Notifying you when prices drop or rise. This saves time and ensures you get the best value for your money. For example, by providing side-by-side comparisons of up to five properties, the Expedia app helps users make informed decisions about their stay without the usual hassle.
Informed itineraries
One of the best examples of AI and travel is the use of artificial intelligence to help holidayers organise their itinerary and activities. Some platforms can utilise AI to allow adventurers to receive recommendations for activities, restaurants, and local attractions based on their preferences and the travel destination.
Budget-friendly breaks
AI can assist in finding cost-effective travel options, by predicting future prices for flights and accommodations. This is helpful for those hoping to make informed decisions about when to book to secure the best rates.
AI and real-time assistance
Finally, AI can continuously support you throughout your journey in travel in real time. Examples include AI-powered chatbots – such as the one available in the Expedia app – which can answer questions, provide updates on bookings, and offer assistance in case of changes or emergencies. As well as AI-powered language translation tools which can be an invaluable aid to navigate in foreign countries where language barriers exist.
