Apple has released its latest iPhone SE – a new version of this smartphone which is still affordable at AU $719.
The iPhone SE features the A15 Bionic, 5G, better battery life, more durability and a new camera system with features like Smart HDR 4, Photographic Styles and Deep Fusion.
It comes with iOS 15 and features upgrades including the performance of A15 Bionic, which powers more camera capabilities, making photo editing and gaming much easier.
Along with 5G, longer battery life and improved durability, iPhone SE comes in three colours — midnight, starlight and red which Apple calls (PRODUCT)RED.
Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing, said: “iPhone SE has been an incredibly popular choice with our existing users and for new iPhone customers, thanks to its iconic design, exceptional performance and affordable price. This year we’ve built the most powerful and durable iPhone SE yet, with better battery life thanks to A15 Bionic, the same chip as our iPhone 13 line-up that also unlocks advanced camera features like Smart HDR 4, Photographic Styles and Deep Fusion.”
“And with 5G, iPhone SE gives users faster downloads and uploads, higher-quality video streaming, real-time interactivity in apps and much more. Delivering the latest generation of technology and performance at this price is something only Apple can do,” Drance added.
Design features a 4.7-inch display
The iPhone SE features an aerospace-grade aluminium and glass design with the toughest glass in a smartphone on the front and back — the same as on the back of iPhone 13 Pro and iPhone 13. Rated IP67 for water and dust resistance, iPhone SE is designed to protect against spills.
iPhone SE features the familiar Home button with Touch ID — an easy, private and secure alternative for logging in to apps, authorising App Store purchases and making Apple Pay transactions.
A15 Bionic: the smartphone chip
The power of Apple silicon delivers cutting-edge performance to the S3. The A15 Bionic was introduced with iPhone 13 and it has a powerful 6-core CPU, the fastest CPU in a smartphone, with two high-performance cores and four high-efficiency cores, making iPhone SE up to 1.8 times faster than the iPhone 8.
The 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling faster machine learning computations for third-party applications, as well as unlocking features for iPhone SE like Live Text in the Camera app with iOS 15, and on-device dictation. This makes the SE ideal for photography, gaming and augmented reality experiences.
New camera experience powered by A15 Bionic
The SE features an all-new camera system powered by A15 Bionic, with a 12-megapixel ƒ/1.8 aperture wide camera that offers incredible computational photography benefits, including Smart HDR 4, Photographic Styles, Deep Fusion and Portrait mode. Introduced with iPhone the 13 Pro and iPhone 13, Smart HDR 4 uses intelligent segmentation to apply different adjustments for colour, contrast and noise to the subject versus the background.
This ensures faces are properly exposed in challenging lighting, and renders people in the same photo individually, with different adjustments optimised for lighting and skin tone for each person. Photographic Styles allows users to bring their personal photo preferences to every image while still benefiting from Apple’s multiframe image processing.
Preset and customised preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to parts of the photo to ensure the important elements, like different skin tones, are preserved. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing, optimising for texture, details and noise in every part of the photo. The image signal processor in A15 Bionic delivers significantly improved videos with reduced noise, particularly in low light, with better white balance and truer skin tone.
5G comes to the iPhone SE
5G allows users to take advantage of the latest generation of wireless technology, with faster uploads and downloads, lower latency and better experiences in more places — like seeing family with higher-quality HD FaceTime calls, even when on mobile data and not on Wi-Fi.5 With iOS 15, SharePlay on 5G unlocks powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call.
Featuring iOS 15
iOS 15 enhances the iPhone experience with more ways to stay connected and updates help users focus and explore. FaceTime calls feel more natural with Spatial Audio and a new Portrait mode, SharePlay delivers a way for users to share experiences with friends and family while on a FaceTime call. Focus helps users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognise text in a photo and allows users to take action.
Apple Maps brings new ways to navigate and explore the world with a three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, and privacy controls in Siri, Mail and more places across the system further protect user information.
iPhone SE and the Environment
Like iPhone 13 Pro and iPhone 13, iPhone SE is designed to minimise its impact on the environment. It’s made with recycled materials, including 100% recycled rare earth elements in the Taptic Engine and audio magnets, 100% recycled tungsten in the Taptic Engine and 100% recycled tin in the solder of the main logic board. Redesigned packaging eliminates the outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025. The iPhone SE meets high standards for energy efficiency and remains free of numerous harmful substances.
Today, Apple is carbon-neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100% carbon-neutral.
Pricing and Availability: The iPhone SE will be available in 64GB, 128GB and 256GB models in midnight, starlight and (PRODUCT)RED starting at A$719 RRP inc. GST.
Customers in Australia, Canada, China, France, Germany, India, Japan, the UK and the US will be able to pre-order iPhone SE beginning at 12:00 am AEDT on Saturday, 12 March, with availability beginning Friday, 18 March.
For more information go to apple.com/au/store in the Apple Store app or at Apple Store locations.
About Apple: Apple changed personal technology with the introduction of the Macintosh back in 1984. Today, Apple has many products including the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS and tvOS — provide a more seamless user experience across Apple devices and services including the App Store, Apple Music, Apple Pay and iCloud.
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