Change The Way You Look At Your Glass Of Wine

Frederique Bros
on 4 June 2013

Australians love their wine, consuming over 104.8 million litres of domestic wine in 2012* (ABS statistics), but the large majority don’t know what constitutes a standard drink. Research has shown that there is a chronic lack of understanding in the general public on this topic.

86% of surveyed Australians are unsure of what constitutes a standard drink

Iconic Australian wine brand, Jacob’s Creek uses world-first technology to educate consumers on standard drinks. Today, 5th June 2013, they launched “The Wine Line” augmented reality application – a world-first iPhone app that allows consumers to calculate the number of standard drinks in a glass of wine, with just a few touches on their iPhone.  In line with the brand’s commitment to promoting responsible consumption, the app will be made available to consumers at no cost.

How to use the app?

  • Pointing your iPhone’s camera at a glass of wine.
  • Trace the liquid outline.
  • Select the wine you’re drinking.
  • The application calculates how many standard drinks are included in that serving.
  • Track your drinks over time.

The app is pre-loaded with over 70 different wines from the Pernod Ricard Australia portfolio including Brancott Estate, Wyndham Estate and GH Mumm.

The launch comes as Pernod Ricard celebrates “Responsib’All Day” – a global activity across the Pernod Ricard group where all of the company’s 19,000 employees take time out to learn more about responsible drinking issues.

The application has been developed by Jacob’s Creek in partnership with web development company Webling. Deniz Nalbantoglu, Managing Director, Webling said the technology is a breakthrough in augmented reality for the iPhone.

“We have built this application from the ground up over the past few months and spent countless hours in research and development to enable the application to accurately predict glass and liquid volumes via the iPhone’s camera.

“The end result is a ground-breaking piece of technology, and we’re delighted to have collaborated with Jacob’s Creek on the project.”

The Wine Line Application is available for free download in the iTunes Store in Australia Only.

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