Hootsuite, the social media management platform has announced the acquisition of Heyday –a conversational AI platform that gives brands the power to deliver personalised customer experiences.
Hootsuite is well known as an all-in-one tool for businesses’ social media accounts. All displayed on one interface, navigating and handling social media profiles has never been easier – until now!
What’s Heyday all about?
Heyday is a Montreal-based conversational AI messaging platform that integrates with some of the biggest e-commerce brands like Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, and Jack & Jones to help customers with what they need in real-time.
“Social is the new interface of commerce and customer care,” said Tom Keiser, CEO, Hootsuite.
A study by Hootsuite has found that over 4.2 billion active social media users spend an average of two hours and 25 minutes a day on social and messaging platforms. 39% of these users expect replies from companies within 60 minutes, however, the average response time is five hours. Heyday’s integration with Hootsuite aims to change all that.
Brands will now be given the tools to act faster and be more present with their customers throughout the whole journey.
“The new generation of shoppers want to engage with brands by making purchases and receiving real-time customer service on social. The relationship starts and ends on social, so we’re excited to offer brands a better way to deliver successful customer experiences at scale,” said Keiser.
With more 1:1 conversations over messaging apps, deeper and more meaningful conversations will be had between customers and organisations.
Heyday is an AI-powered customer messaging platform that enables brands to deliver personalised customer experiences through 1:1 conversations on social and messaging apps. Heyday integrates seamlessly with branded websites and apps, e-commerce platforms, product feeds and order tracking management systems to meet customers with always-on virtual support and personalised recommendations that boost engagement and conversion. Heyday’s conversational platform is powering brands globally, across four continents in multiple languages, trusted by iconic brands like Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, Jack & Jones (Bestseller), and many more. Learn more about Heyday at https://www.heyday.ai/.