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7 Top Instagrammers to Watch in 2022

Robyn Foyster by Robyn Foyster
2 January 2022
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If you want to know the top Instagram influencers to watch in 2022, read on.

While TikTok has forged ahead of Instagram in popularity, Instagram is still going strong with the user base estimated to reach 1.2 billion users by the end of 2023 and corresponding with this the number of sponsored posts is rising too. 

In 2021, marketing teams paved the way for 6.1 million sponsored posts according to one source, and Instagram sponsorships surpassed $2.3 billion in 2020 and continues to grow. Of course, many of these influencers are also active on TikTok, Youtube as well as Instagram. 

7 Top Instagram Creators to Keep Your Eye on in 2022

1. @ZACHKING – 24.6M FOLLOWERS

Zach’s aim is to make people smile with his digital magic tricks as seen below – and he’s partnered with everyone from BMW to Chipotle.

Zach King
Zach King

https://www.instagram.com/p/CWn20O2pRkM/

2. @BRETMANROCK – 18M FOLLOWERS

Bretmanrock
Bretmanrock

Doing the least, but looking the most is how Bretmanrock describes his Instagram account. This Gen Z’er shares his many hobbies from plants to fashion and music. He’s a showman with attitude. 

3. @ADAMW – 3.5M FOLLOWERS

Adam Waheed
Adan Waheed

Humour is how Adam Waheed pulls in his audience. He’s simply a natural born entertainer. He’s also a top TikTok influencer as well, with more than 7.5 million followers.

4. @NIKKIETUTORIALS – 15.1M FOLLOWERS

Nikkie de Jager
Nikkie de Jager

She won over her fans with her tutorials, now Nikkie de Jager has turned her hand to being the host of Eurovision 2021, plus she’s launched her own beauty brand called Nimya. What makes her so appealing is she’s authentic. Nikkie alsoo has a healthy YouTube channel with over 13.8 million subscribers!

5. @LENKALUL – 2.4M FOLLOWERS

Lena Bagrowska
Lena Bagrowska

If you like makeup trends based on your zodiac sign or popular movie stars then check out Lena Bagrowska. She knows how to cash in on the latest trends. 

6. @THEBUCKETLISTFAMILY – 2.6M FOLLOWERS

The Bucket List Family
The Bucket List Family

The picture perfect family enjoying the picture perfect life – that’s the Bucket List Family and it’s helped them chalk up thousands of miles of travel around the world. 

From Manila to Tonga to Africa, it’s all very Go Pro friendly and we love to lap it up.

6. @WOMENLOVETECH – 5.3K FOLLOWERS

WOMENLOVETECH
Women Love Tech Instagram

Well, we don’t have quite the traffic that the previous Instagrammers can boast about but we do shine a light on fabulous women and help make technology fun and engaging so do check us out.

Instagrammers to Watch  The Instagram creators to watch from Australia include:

Rowi Singh
Instagrammers to Watch – Rowi Singh
  • @jamiezhu
  • @rowisingh
  • @jaymejo
  • @oneruel
  • @tayla_harris
  • @biancadilworth
  • @ozzymanreviews
  • @fairbairnfilms
  • @cubsport
  • @loserfruit
  • @schoolstrikeforclimate
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Robyn Foyster

Robyn Foyster

A multi award-winning journalist and editor and experienced executive, Robyn Foyster has successfully led multiple companies including her own media and tech businesses. She is the editor and owner of Women Love Tech, The Carousel and Game Changers. A passionate advocate for diversity, with a strong track record of supporting and mentoring young women, Robyn is a 2023 Women Leading Tech Champion of Change finalist, 2024 finalist for the Samsung Lizzies IT Awards and 2024 Small Business Awards finalist. A regular speaker on TV, radio and podcasts, Robyn spoke on two panels for SXSW Sydney in 2023 and Intel's 2024 Sales Conference in Vietnam and AI Summit in Australia. She has been a judge for the Telstra Business Awards for 8 years. Voted one of B&T's 30 Most Powerful Women In Media, Robyn was Publisher and Editor of Australia's three biggest flagship magazines - The Weekly, Woman's Day and New Idea and a Seven Network Executive.

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