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MYOB’s Business Guide To Help SMEs Survive The Pandemic

Robyn Foyster by Robyn Foyster
3 April 2021
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MYOB have put together a new guide to help small- and medium-sized businesses particularly given so many are experiencing hardships faced in the light of our “new normal”. The guide aims to help companies get past this difficult period and come out the other side stronger.

The global pandemic has put a temporary halt on the world’s normal movements. From business, leisure to travel, our daily routines have substantially changed, and a result, governments and major companies around the world have been hit financially. But it’s not only the major players that have been impacted, but COVID-19 has also affected the SME businesses that essentially run economies.

The latest edition of MYOB’s guide focuses specifically on the issues that local businesses face, from evaluating pricing strategy and customer retention, to organisational change and health and wellbeing.

Business

“Many small business sectors, particularly food services, accommodation, arts and recreation, have been significantly affected by the coronavirus pandemic – not just financially, but operationally,” said MYOB CEO,  Greg Ellis.

The truth of the matter is that the impact is not only one of financial, but also operational,  adds Greg Ellis. What the guide will help business owners do is adapt.

In what is a changing market, how can businesses tailor their products and services to best complement it? How should pricing change? How can they best use technology to evolve their business going forward? These are all questions that the guide helps you answer.

“This is an important positive that has arisen from the crisis; technology will bring new opportunities and more efficient ways of working for local businesses,”

said Greg Ellis, MYOB CEO

The second edition of the MYOB Business Preparedness Guide is available now for download at the MYOB COVID-19 Resource Centre.

Below you can find more details about the first edition of MYOB Business Preparedness Guide:

MYOB: Making Life Easier, And More Rewarding For Small Business
https://womenlovetech.com/jane-betschel-head-of-sme-direct-australia-myob-on-her-sales-career-and-pivoting-in-times-of-disruption/
Tags: business
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Robyn Foyster

Robyn Foyster

Robyn Foyster is a multi-award-winning journalist, editor, and experienced executive who has successfully led major media flagship brands and her own flourishing tech and media businesses. As the owner and editor of the Women Love Network—which includes Women Love Tech, Women Love Wellness, and Women Love Travel—alongside The Carousel and Game Changers, Robyn is at the forefront of digital lifestyle and technology publishing.A passionate advocate for diversity and a dedicated mentor for the next generation of women in STEM, Robyn is the 2025 Winner of the Samsung IT Journalism Award for Best Corporate Content. Her impact in the industry is further recognized as a 2026 Finalist in the Samsung Lizzies IT Journalism Awards, a 2023 Women Leading Tech Champion of Change finalist, and a 2024 Small Business Awards finalist.Robyn’s expertise in the intersection of technology and education is reflected in her role consulting for Pymble Ladies' College’s STEM Academy, where she is currently developing a national STEM game for girls. A sought-after speaker, she has presented at SXSW Sydney for three consecutive years and has headlined major international events, including Intel’s 2024 Sales Conference in Vietnam and their AI Summit in Australia.Through her company AR Tech, Robyn has also pioneered mobile innovation, developing the 2019 Vivid app and the Sweep app.Voted one of B&T’s 30 Most Powerful Women In Media, Robyn previously served as the Publisher and Editor-in-Chief of Australia’s three biggest flagship magazines—The Australian Women’s Weekly, Woman’s Day, and New Idea—and was a senior executive at the Seven Network. She has also shared her industry insights as a judge for the Telstra Business Awards for eight years.

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