Smart Mirror: The Nearly Invisible Home Gym by Lululemon

Emma Crameri Emma Crameri has been verified by Muck Rack's editorial team
on 6 June 2021

Mirror is an innovative and nearly invisible, interactive home gym monitor. You can enjoy fitness classes streamed live and on-demand in a variety of different workout types.

Mirror Founding Story

Mirror was founded by Brynn Putnam, creator of Refine Method. The company is headquartered in New York City. Mirror launched in November 2020 in more than a dozen retail stores across the United States.

When Brynn was newly pregnant, she was keen to try working out at home. She tried a couple of apps and videos on YouTube, but she wasn’t motivated. Around the same time, she added some regular mirrors to her fitness studios, Refine Method. The clients provided positive feedback and these allowed them to self-correct and work harder. She wondered if the slim footprint could be combined with interactive visuals and sound.  

mirror fitness
Image Credit: Mirror

Mirror Features

Working out with Mirror provides a range of exercise types from dance (hip-hop, Latin, ballet, dance cardio), kettlebell, yoga flow, boxing, barre, boot camp, kickboxing, cardio and strength, family fun, Pilates, pre-postnatal fitness, stretch, sculpt and meditation. You can filter the classes by level, instructor, duration and equipment.

The Mirror has an embedded camera and microphone that can be turned on when you have a Personal Training session.

mirror fitness
Image Credit: Mirror

Costs US$1,495 and US$39/month or finance on US$42/month.

Guests can see Mirror for themselves at, in-store, and in select lululemon stores across the U.S., including New York, Washington, Miami, Chicago, Minneapolis, Dallas, Los Angeles and San Francisco and surrounding areas.

Currently only available in the United States.

For more information, head to the Mirror website:

About lululemon athletica inc.

lululemon athletica inc. is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. For more information, visit


MIRROR is a nearly invisible, interactive home gym featuring live and on-demand fitness classes and personal training in a variety of workout genres. MIRROR is creating a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym. For the first time, the essential components of a great studio workout – variety, personalization, and community – are brought to the most convenient place: the home. MIRROR was founded by Brynn Putnam, creator of Refine Method, named “New York’s Smartest Workout.” MIRROR is headquartered in New York City.

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