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What Are Pinners Doing Most?

Robyn Foyster by Robyn Foyster
16 August 2021
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Facing the challenges that Covid times present, it’s perhaps not surprising that we are searching for ways to stay positive and healthy particularly those who are still in lockdown. More than 450 million people use Pinterest around the world each month to inspiration and plan your days and weeks ahead.

Being home more than ever before has meant that Pinners are being inspired by a bunch of new wellness routines and committing to the ultimate healthy lifestyle, according the the latest insights from Pinterest about what people are searching for.

So what are Pinners doing most? And what does it say about us?

pinterest

Creating Positive Routines and Rituals

Firstly, our search for inspiration for better routines to get a bit of certainty into our lives is clear. Just look at the latest data below:

  • 115% increase in searches for “healthy morning routine”
  • 45% increase in searches for “night time routine”
  • 70% increase in searches for “study planner”
  • 40% increase in searches for  “workout plan”

run

Getting More Active

The best way to a healthy mind and body is to get moving. There’s plenty of people buying gyms for their homes and those who are looking at new ways to stay in shape.

  • 70% increase in searches for “glutes workout”
  • 60% increase in searches for “home workout”
  • 65% increase in searches for “kettle bell workout for women”
  • 50% increase in searches for “fitness body”

Being your healthiest ever

Many of us are using tech to stay on top of our health and wellness and we’re also committing to habits that will keep them feeling at their best while at home.

  • 50% increase in searches for “holistic health”
  • 55% increase in searches for “good habits”
  • 40% increase in searches for “healthy dinner”
  • 45% increase in searches for “healthy baking”

Let us know how you are Pinning and what are some of your favourite searches on Pinterest.

Pin For Power! How Pinterest Is Supporting Women

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Robyn Foyster

Robyn Foyster

A multi award-winning journalist and editor and experienced executive, Robyn Foyster has successfully led multiple companies including her own media and tech businesses. She is the editor and owner of Women Love Tech, The Carousel and Game Changers. A passionate advocate for diversity, with a strong track record of supporting and mentoring young women, Robyn is a 2023 Women Leading Tech Champion of Change finalist, 2024 finalist for the Samsung Lizzies IT Awards and 2024 Small Business Awards finalist. A regular speaker on TV, radio and podcasts, Robyn spoke on two panels for SXSW Sydney in 2023 and Intel's 2024 Sales Conference in Vietnam and AI Summit in Australia. She has been a judge for the Telstra Business Awards for 8 years. Voted one of B&T's 30 Most Powerful Women In Media, Robyn was Publisher and Editor of Australia's three biggest flagship magazines - The Weekly, Woman's Day and New Idea and a Seven Network Executive.

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Airtasker’s CMO Noelle Kim On Pushing Yourself Outside Your Comfort Zone

Airtasker's CMO Noelle Kim On Pushing Yourself Outside Your Comfort Zone

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