What’s Hot About The New Barbie Mobile Phone?

Hi Barbie! You can answer your friend’s call on an official Barbie mobile phone in Malibu-style pink.

Mattel and Human Mobile Devices (HMD) have collaborated to create a cute, pint-sized feature flip phone. The smartphone features are cut back so you can spend less time online and more quality time enjoying real life.

Barbie Mobile Phone Features

The phone has bespoke user interfaces including Barbie wallpapers and Barbie app icons. You’ll be able to chill with ‘Digital balance tips’ and ‘BarbieMeditations’. You can change the settings to toggle on ‘Self-care reminders’.

The relaxing sounds and ringtones include ‘floating’, ‘Coastal’, ‘DreamHouse™, ‘Azure Barbie, and ‘Surf Chimes’. Of course, you’ll hear the iconic and familiar “Hi Barbie” when the phone boots up.

You can take photos with a classic and vintage feel. The phone has a 0.3MP camera with a torch that creates authentic Y2K-style images. You can add a Barbie camera frame for your pictures.

The battery allows more than 9 hours of talk time allowing plenty of catch-up chats with Ken and the other Barbies.

There is a pared-back Barbie-style interface that is easy to navigate and use. You won’t be frustrated by apps you’ll never touch.

If you are stuck in reception waiting for your next gynecologist appointment, then you can play Malibu Snake and switch apples for watermelons.

The Barbie Mobile Phone has the following features:

• A retro design with calls, texts and no social media
• Flip phone design with digital well-being tips, calming sounds and alarms as well as self-care reminders
• The iconic Barbie pink keypad with hidden designs featuring palm trees, hearts, and flamingos that light up in the dark
• A “Hi Barbie” voice welcomes you as you turn on the phone,
• You’ll see a missed call notification from Ken
• This device brings back replaceable covers and includes dainty accessories from crystals to stickers and a Barbie-style beaded phone strap

What’s in the box?

The box contains two pink Barbie themed mobile phone cases, a cleaning cloth, stickers and gem stickers, a beaded lanyard with attachable cute charms, a charging cord, a pink battery and a quick setup guide.

Company Comments

Global Chief Marketing Officer at Human Mobile Devices, Lars Silberbauer, said; “In our fast-paced digital world, it can often feel like the online buzz never stops. This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon, Barbie. Barbie is as popular as she’s ever been, and feature phones are continuing to go from strength to strength – we’re bringing two brilliant things together. We cannot wait for people to get their hands on the device and take a holiday from their smartphone”.

Head of Licensing at Mattel EMEA, Ruth Henriquez, added; “At Mattel, we have an unwavering commitment to design and innovation and this exciting new phone is a great example of that, tapping into important insights into how people want to limit their screen time. HMD has created amazing easter eggs which will make the user experience even more special and playful, sure to delight Barbie fans all over the world”.

The Barbie Flip Phone promises style, nostalgia and a digital detox. This retro feature phone will flip the script on smartphone culture and will be this summer’s hottest accessory.

Find out more at https://hmd.com/en_int/hmd-barbie-phone