Cyan Ta’eed, co-founder of one of Australia’s biggest startup success stories, Envato, has launched latest project, Milkshake. An app for Instagrammers to make a stylish website from their mobile, Milkshake helps them create and grow a business by making the most of the one Instagram bio link.
The idea for Milkshake was driven by wanting to help people, predominantly women, to build their personal brands and to commercialise their social media presence.
Speaking about Milkshake, Cyan said, “We wanted to create something empowering. Women I know feel held back from doing what they truly love because they believe they lack the skills, time, creativity and confidence to make their business idea a reality. I really believe Milkshake has the power to flip this by providing them with a fun, easy and beautiful tool that can turn their ideas, hobbies and ambitions into a business. They already have the community, they just need the right tools to make it a reality. We want Milkshake to make business dreams come true.
“In Australia alone Instagram has 9 million users or 1 in 3 Australians and a good Instagram account has the power to build a great brand. We initially think that anyone with a public Instagram profile but without a website is a natural Milkshaker as it will allow them to customise a site linked from their Instagram profile. Our initial focus is the Australian market but we quickly plan to scale into the US and Europe, two of our biggest markets for Envato.”
You can also pick up tips from instagrammers with the newly launched ‘School of Instagram’, a program for anyone who signs up to Milkshake’s pre-launch waiting list. Poppy Jamie, co-founder of cult accessories label Pop and Suki, and plus size style and lifestyle blogger Stephanie Yeboah are among those sharing the lessons they learned.
“We want to help people to up their Insta game so they can create the best Milkshake possible when the platform launches in May”, adds Cyan.
The app allows you to create an Insta website for your brand, right on your phone. The Milkshake ‘cards’ are the website pages that make up your Insta website. Each card has a specific purpose. Milkshake will launch with a range of cards, and many different ‘looks’ (the design of your Milkshake card) to choose from. Milkshake will launch before the end of May.